The annual Genesee Keg Tree Lighting is a beloved tradition in the heart of downtown Rochester, New York. This enchanting event transforms the Genesee River into a sparkling winter wonderland, drawing locals and visitors alike to celebrate the holiday season.

Kicking off the festivities, the Genesee Keg Tree Lighting marks the official start of the holiday season in Rochester. The event is a cherished community gathering that brings together people of all ages, creating lasting memories and strengthening bonds.

The Iconic Keg Tree
The centerpiece of the event is the magnificent Keg Tree, a towering structure made from thousands of colorful lights and kegs donated by local breweries. This unique and impressive display has become a symbol of Rochester's holiday spirit.

The creation of the Keg Tree is a collaborative effort. Local breweries generously contribute kegs, which are then assembled by volunteers to form the tree's base. The tree is then adorned with an array of twinkling lights, transforming it into a dazzling spectacle that reflects beautifully on the Genesee River.
The History Behind the Keg Tree

The Keg Tree tradition began in 1992 as a way to celebrate Rochester's rich brewing history and to bring the community together during the holidays. The first Keg Tree was a humble structure made from just a few kegs and some lights. However, it quickly grew in size and popularity, becoming a beloved Rochester tradition.
Over the years, the Keg Tree has evolved and expanded. Today, it stands as a towering symbol of Rochester's past and present, honoring the city's brewing heritage while also showcasing its vibrant, innovative spirit.
The Environmental Impact

While the Keg Tree is a stunning sight, event organizers are committed to minimizing its environmental impact. The kegs used in the tree are thoroughly cleaned and reused each year, reducing waste. Additionally, the lights used are energy-efficient LED bulbs, further minimizing the event's carbon footprint.
Moreover, the Genesee Keg Tree Lighting event encourages sustainability by promoting walking, biking, or public transportation to the event. This not only helps reduce traffic congestion but also aligns with the city's broader sustainability goals.
The Event: More Than Just Lights

The Genesee Keg Tree Lighting is more than just a tree lighting ceremony. It's a community celebration filled with festive activities that create a joyful atmosphere for all.
From ice sculpting demonstrations to live music performances, the event offers a variety of entertainment options. Local food vendors set up shop, offering a diverse range of culinary delights that are sure to satisfy every taste bud.




















Holiday Market
A highlight of the event is the Holiday Market, featuring local artisans and vendors selling unique, handcrafted gifts. This is an excellent opportunity to shop local and find one-of-a-kind presents for loved ones while supporting the Rochester community.
The market also offers warm beverages and treats, providing a cozy, festive atmosphere where visitors can relax and enjoy the holiday spirit.
Fireworks Display
Capping off the evening is a spectacular fireworks display over the Genesee River. The colorful explosions light up the night sky, reflecting on the water and creating a breathtaking sight that leaves audiences in awe.
The fireworks display is a fitting conclusion to the Genesee Keg Tree Lighting event, providing a magical ending to a night filled with joy, community, and holiday cheer.
As the final firework fades from the sky, the Genesee Keg Tree Lighting event comes to a close, but the memories and warmth it brings to the Rochester community endure. Mark your calendars for next year's event and be a part of this cherished tradition that makes Rochester truly shine during the holiday season.