Natural Materials
The new company will be known as Mattress Firm and Sleepy’s. It will keep its East Coast office on Long Island, New York. Stagner explained to analysts that the deal is backed by a compelling strategic rationale. The firm will use Sleepy's national advertising, product-sourcing and procurement costs to continue its long-term goal to operate 4,500 stores nationwide. In 2016, the company plans on operating Sleepy's stores in their current state.