media coverage noun —

Campaigners distinguish between “placed” and “earned” media coverage. Placed media, for example newspaper advertisements or public service announcements, are produced by the campaign or by a specialized organization, e. G. A public relations (pr) agency hired for the purpose by the campaign team. Placed media are normally paid for, but many campaigns on social issues have successfully mobilized pro bono support from major public relations agencies and mass media (see also fundraising in this module). The advantage of placed media is that the campaign team retains virtually full control of the way in which the message is presented. However, designing effective advertisements and buying advertisement space or “airtime” demands considerable resources. Media coverage — / mi:diə ˌkʌv(ə)rɪdʒ/ noun reports about something in the media ● we got good media coverage for the launch of the new model … marketing dictionary in english media coverage of climate change — has significant effects on public opinion on climate change, as it mediates the scientific opinion on climate change that the global instrumental temperature record shows increase in recent decades and that the trend is caused mainly by human… … wikipedia media coverage of the iraq war — journalist geraldo rivera who while with