Off-page Seo: What Is It & How Can You Take Advantage of It

A note on local off-page SEO: Off-page seo refers to anything done outside of your website with the potential to affect search engine rankings. Building links is the most obvious example of that, but there are many other off-page factors besides links. If you’re a local business that wants to rank locally, then you should pay particular attention to this section as many of the factors below are specific to local seo. Those factors are marked with a (*). Let’s start with the basics. One of the first things you should to improve your onsite seo is to optimize the seo title on every single one of your pages. Your seo title is the text that shows up as the main header for your pages on search engine result pages (serps). This is also what shows up in your browser as the title of your page. Always include that page’s keyword at the beginning of the seo title. If you are a local business trying to attract visitors in a certain area, include your city and state. Always keep in mind that google will only display the first 55 to 65 characters on their serps, so