3. Make sure your Google My Business info is up-to-date
by Admin
Posted on 01-12-2022 03:50 PM
Google my
business
is arguably the most important part of seo for a local business. It’s your “online business card” that people see when looking up your business or services. An optimized gmb includes your working hours, reviews, pictures of the business (inside and outside, location, contact information, and services.
Google, bing, and others feature local business listings. If you’ve used a search engine to locate a new lunch spot in town or a good hvac repair person, you’ve seen this feature in action. Local business listings are always displayed at the very top of the search results. By claiming local business listings for your practice on the major search engines, you’ll get your information right in front of people who search for location-specific terms related to therapy.
Acquiring the free google business listing for therapists is a must. If you want to attract local customers , acquiring your google business listing will help you reach customers in the local area that are searching for businesses like you. The key tip to boost your listing is to complete your google business listing profile with detailed information. In addition, add keywords that are relevant to your business.
Another thing that will help you reach potential clients in your area is setting up a google business profile. Make sure your website has clear contact information for your including an address, phone number and email. Most people are looking for a "therapist near me" on google. If you aren't associated with an address or a location, you're missing out on all those potential new clients. If you don’t have a physical address or public phone number, you can easily set up a virtual mailbox and virtual phone. Ups offers the anytime mailbox in more than 1,300 locations in north america and internationally.
4. Mental health content marketing is key
Which mental health
marketing
services work best? expand
promoting your mental health services is what we do best. We've created a 3 part formula that drives long-term, sustainable growth for mental health professionals in private practice.
This process is as follows:
we build your strategy - we research your competitors, your strategy, and the searches (keywords) your ideal patients are searching for. We then package all of this data together to create a unique strategy just for your practice. The next step is to take this strategy and create a website and foundation for this strategy. This includes building in on-page seo and creating content that will set us up for success.
To summarize here are some ways on how to do digital marketing if you’re a psychotherapist, counsellor, or mental health professional define a clear content strategy incorporate social media marketing focus on seo activities to boost your website rankings email marketing is a must focus on ratings and reviews for google my business paid ads to boost your marketing instantly if you’re a counsellor, psychotherapist, or mental health professional, these tips will definitely get you a lot of clients and increase your brand recall however if you want an experienced digital marketing freelancer who has worked with mental health professionals, you can contact me by hitting the whatsapp button on the right.
Psychologists, like other service providers, face one major challenge-acquiring new clients. While word of mouth remains an essential source of new leads, prospects are increasingly turning to google to search for their mental health needs and end up calling the first psychologist or two on the search results. To build your client list, you need to be on the first page of google search results. Your content marketing strategy should attract qualified traffic, demonstrate your company's expertise, show how your services can help, and highlight past successes such as testimonials. Content marketing is done using various content formats such as blogs, infographics, memes, podcasts, images, videos, gifs, slideshare decks, white papers, and case studies.
“when your practice is 100% virtual, you need a virtual footprint,” emphasizes thompson. A simple, user-friendly website is key, along with using whatever social media platforms your target population uses. Mascardo uses her instagram account for marketing her practice, for instance, sharing not just mental health tips with her 18,000 followers but glimpses into her life. “in my doctoral program, we were taught to be a blank slate,” says mascardo, who earned her degree in 2008. “but people want to see who their therapists are, and instagram provides an opportunity for that to happen. ”.
7. Consider paid ads for social media
Writing for well-known sites can help get your name out there and raise the profile and authority of your practice. Goodtherapy, for example, links from each article to the author’s directory listing. Goodtherapy also shares the content it publishes with hundreds of thousands of social media followers, further funneling potential therapy seekers to contributor profiles. Although personal and practice sites generally can’t compete with big directories in terms of traffic and visibility, there is also value in blogging for your own website, as adding original content typically helps a site move up in search engine rankings. If you don’t have the first clue about how to blog, take a course or ask a web-savvy friend.