Brand New Blog. No Traffic. Here’s What to Do
This is a fun and important step, because your blog name is your brand. It’s how you’ll be remembered. But, don’t overthink it. The key is to take action and gain momentum. When you’re starting a blog from scratch, you need two things. The first is a domain name. This is your blog’s name. For example, mine is neilpatel. Com. Domain names will run you roughly $10/year. If you don’t find the right domain name, no worries you can still start a blog and change your name later. The second is web hosting. Web hosting is a service that allows your blog to be accessed through the internet. 21 Resources For Mastering Online Marketing Resources + tools comments are off neil patel is known for his online content marketing company, quick sprout which focuses on optimizing site content to fit google analytics’ expectations for the maximum efficiency. For those unfamiliar with neil patel, he’s a self-made entrepreneur who has been responsible for taking small companies and raising them to the level of fortune 500 companies in a relatively short period of time. His level of expertise on content marketing is unsurpassed, and he has lots of tips for content
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DeepReach Tips for Local Digital Marketing
Depending on your business model and local competition, you may want to consider running local search ads for your business. Different channels need different strategies, so make sure you use the latest google ads tips or facebook marketing tips to use proper targeting options so you can show ads based on where your ideal customers are located. Not only will these ads show relevant content based on the needs of your audience, you will also reduce wasted ad spend because you can show your ads to only people in a specific location. Along with social media, any ads you put out for marketing should be localized in focus as well. The key takeaway for building a local online marketing strategy is to plan and execute an effective, multi-channel strategy. There are cheap or even free tools at your disposal to help you do everything, from advertising on google to optimizing your website for local search. By following these tips, you’ll be well on your way to maximizing your local digital marketing efforts. Prefer to leave your online marketing and advertising plan to the experts? you can’t go wrong with our top-recommended digital marketing agency straight north. Straight north works with
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Ready to get started?
Promoted trends are able to place the topics you want in your target audience’s trending feed, on the left side of the home screen. This helps increase engagement if you’re running a larger awareness campaign, and it also works very well for event marketing and similar advertising campaigns. Some brands have discovered that the conversations started using promoted tweets or trends didn’t go the way they had planned. When starting a promotion on twitter, make sure that you have somebody ready to put out any fires if the situation gets out of hand. Limit your messages to non-controversial and agreeable topics, if you want to create a positive buzz. Get your free guide to stand out online Online guides such as yelp and yahoo! local help consumers find local businesses, restaurants, and retailers. If you haven’t claimed your listing on these sites, you’re turning business away. Most basic listings with these sites are free and you can always upgrade or create sponsored ads. Advertise in our annual local food guide magazine, a free full-color publication with 105,000 copies distributed statewide. Our local food guide is published both in print and online making your ad purchase
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3. Implement search engine optimization
For newcomers to the digital space and businesses looking to familiarize themselves with search engine optimization (seo), brand awareness is key to successful online marketing campaigns. In simplest terms, brand awareness measures a customer’s ability to recognize and associate a brand with its products or services. While the principles of old-fashioned marketing remain the same, connecting with new and existing customers online using web-based platforms has vastly improved upon the traditional model. Here are a few strategies to kick off an effective digital marketing campaign: create informative web content: create content that is informative or offers timely solutions to an ideal customer’s challenges. Seo – search engine optimization is an amazing source of organic traffic. If you manage to reach the first page of any search engine (google, yahoo), you can really expect to have lots of visitors and sales. Besides that, everything’s passive once you establish your ranking positions. Neal taparia, founder of card game site solitaired explains, “when users consistently see your brand when they search relevant terms, they begin to recognize you and trust you more. Moreover, you can continue to acquire users at a low cost. Seo has been instrumental in helping us build a
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Types of online advertising
Honestly put, there are many types of online advertising, and it will be a herculean task to explain every single one. So, here are some of the most common types of online advertising. The current self-regulatory framework for online advertising (covering advertising content, media placement and audience targeting) primarily applies to advertisers, with secondary responsibility assigned to publishers, agencies, platforms and other intermediaries. This framework has a number of layers, with legal requirements on advertising applying both to specific product types and to marketing disciplines in general. These are incorporated into the uk code of non-broadcast advertising and direct & promotional marketing (the ‘ cap code ’) , which is administered by the independent advertising standards authority ( asa ). Alongside this framework for advertisers, there is a suite of industry standards that address other issues in online advertising and apply to other actors in the advertising supply chain. When you think of online advertising, the chances are pretty good that you’re thinking of paid search advertising. Paid search – also known as pay-per-click advertising , or ppc – is one of the most common and effective types of online advertising. Image via google paid search allows you
read more →What is local SEO and how to improve your local ranking
Searchbloom reviews by customers are overwhelmingly positive. Repeatedly, current clients praise searchblooms ability to increase keyword rankings and local seo. Frustrations generally have to do with slow reporting. Often a team will work with a client, but theres always a dedicated point of contact. Now let’s move on to the most important part – how to boost your local seo strategy and improve your local search ranking. There are plenty of aspects to this, so let’s focus on the most critical ones:. Link building is an authority signal for search engines and holds a significant weight as one of the many seo ranking factors. This goes for both national and local search engine optimization. If you’re not familiar with what this is, it’s when a third-party website links back to another third-party site transferring “link juice” (value) along with it. This is why it’s important to seek backlinks from reputable and trusted websites. If a trustworthy website is willing to link to yours or your client’s website, google sees this as a reflection of your website being worthy of that same trust and authority as well. The best of both worlds would be to rank both locally
read more →3. Make sure your Google My Business info is up-to-date
Google my business is arguably the most important part of seo for a local business. It’s your “online business card” that people see when looking up your business or services. An optimized gmb includes your working hours, reviews, pictures of the business (inside and outside, location, contact information, and services. Google, bing, and others feature local business listings. If you’ve used a search engine to locate a new lunch spot in town or a good hvac repair person, you’ve seen this feature in action. Local business listings are always displayed at the very top of the search results. By claiming local business listings for your practice on the major search engines, you’ll get your information right in front of people who search for location-specific terms related to therapy. Acquiring the free google business listing for therapists is a must. If you want to attract local customers, acquiring your google business listing will help you reach customers in the local area that are searching for businesses like you. The key tip to boost your listing is to complete your google business listing profile with detailed information. In addition, add keywords that are relevant to your
read more →12. Target Local Customers With Google And Bing Ads
No particular niche is better than another. However, customer demographics should be identified and segmented in the marketing plan. This allows to make the most effective use of local internet marketing dollars. This, subsequently, determines how a business creates its advertising and local ads, along with its marketing messages and marketing campaigns. Another important facet of local online marketing is where, and on what channels the business should advertise or post local ads. These channels may include a google adwords campaign , social media management (smm), seo and content marketing with a focus on targeting local customers. With that said, a business owner should test the responses a particular campaign yields. Who we are about us we love helping local businesses gain new customers online by implementing ethical digital marketing strategies which include search engine optimization, google ads management, reputation management, social media marketing and much more. Outreach digital marketing is a full service digital marketing agency that provides personalized service, expert advice, & cutting edge marketing techniques that deliver quick long lasting results. By using a combination of industry best software, a highly trained team, high-level strategies, and our time tested best practices we will make your phone ring. We know
read more →The Who, What, Why, & How of Digital Marketing
Speaking of choosing your audience, another great benefit of digital marketing is that it can be as specific or broad as you want. You can find specific groups or forums on social media websites like instagram or reddit to market to a very niche audience. You can also market to a very broad audience through internet ads or sponsored posts on facebook and instagram. No matter who your target demographic is, you are sure to find them through digital marketing. Other than directly marketing to your audience, you can also make use of influencer marketing , which allows you to directly tap into a specific market through mediators and familiar faces. From a general standpoint, marketing is the practice of identifying and satisfying customer needs. This is a particularly important task in the business context, as successful marketing efforts can drive inbound leads and attract a large customer case. The traditional marketing cycle involves an analysis of market orientation, product mix and business environment. Even though marketing has deep roots in business history and culture, digital marketing is a relatively new practice. With the explosion of digital technology—including widespread and pervasive use of computers and smartphones—businesses began to
read more →Ecommerce Website Platform – The Basis of Your Online Store
Ecommerce platform the ease and cost of building a business website have come a long way over the years. Nowadays, the best ecommerce platforms make it easy for you to build your own website at a low cost. For example, for as a little as $29/month, shopify (one of the leading cloud-based ecommerce software platforms) allows you to: create an online store payment gateways payment gateways are another inevitable start-up cost for new ecommerce ventures. Without one that’s fast, secure, and reliable, your ecommerce store will fail before it’s even begun. In addition to monthly fees, you’ll also pay processing fees for each transaction. So for the purposes of this article, as i’ve said i’m using shopify as our online store platform of choice, simply because it is completely made for the job and makes my life so much easier! as i’ve already said, what wordpress is for blogging, shopify is even more so for ecommerce businesses. When you sign up you’ll get a 14 day free trial and then the plan i recommend for a full ecommerce store is $29 / month. They do have a lite plan for $9 / month, but that literally gives you a buy button to add to
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