Incoterms Explained: A Visual Guide

Carolyn Jul 11, 2026

In the dynamic world of international trade, understanding and correctly applying Incoterms, or International Commercial Terms, is crucial. These standardized rules, published by the International Chamber of Commerce (ICC), define the responsibilities, costs, and risks associated with the transportation of goods between buyers and sellers. Today, we delve into the visual representation of Incoterms, exploring their graphic depiction and the insights it provides.

inco Terms
inco Terms

Incoterms graphics, often depicted as a table or a flowchart, serve as a visual guide to help traders, logistics providers, and businesses grasp the intricacies of these rules. By breaking down the complex trading process into simple, understandable steps, these graphics facilitate clear communication and efficient decision-making.

Incoterms: An Overview by MTS Logistics - More Than Shipping
Incoterms: An Overview by MTS Logistics - More Than Shipping

The Incoterms 2020 Graphic: An Overview

The Incoterms 2020 graphic, the latest iteration, features seven rules, each represented by a distinct icon and color. These rules are categorized into two groups: those related to the movement of goods (Rules A, B, C, D, F, and G) and those related to the movement of goods to the destination (Rule E).

an info sheet showing the cost of shipping in different countries, from 2009 to 2013
an info sheet showing the cost of shipping in different countries, from 2009 to 2013

At a glance, the Incoterms graphic allows users to quickly identify the rule that best suits their needs, based on factors such as the mode of transport, the point of delivery, and the division of costs and risks.

Rules for Any Mode of Transport (A, B, C, D, F, G)

Incoterms
Incoterms

The Incoterms graphic clearly indicates that Rules A, B, C, D, F, and G can be used for any mode of transport, whether it's by sea, air, road, or rail. This flexibility allows businesses to choose the most cost-effective and efficient method of transportation for their goods.

For instance, a business might opt for Rule C (CIF - Cost, Insurance, and Freight) when shipping goods by sea, as it includes the cost of insurance. Conversely, they might choose Rule D (DAP - Delivered at Place) when using air transport, as it ensures the goods are delivered to a named place of destination.

Rule E: For Sea and Inland Waterway Transport

an info poster with different types of shipping and transportation vehicles in it's stages
an info poster with different types of shipping and transportation vehicles in it's stages

Rule E (EXW - Ex Works) is depicted separately in the Incoterms graphic, as it's specifically designed for sea and inland waterway transport. This rule places the maximum obligation on the seller, as they only need to make the goods available at their premises, with the buyer arranging and paying for all transportation and risk.

This rule is particularly useful when the seller and buyer are in close proximity, or when the buyer has specific transportation requirements. However, it's essential to note that Rule E carries more risk for the buyer, as they are responsible for the goods from the moment they leave the seller's premises.

Incoterms Graphics: A Tool for Risk Management

an info sheet with information about shipping and other things to see in the image on it
an info sheet with information about shipping and other things to see in the image on it

The Incoterms graphic isn't just a visual aid; it's a powerful tool for risk management. By clearly outlining the responsibilities, costs, and risks associated with each rule, it enables businesses to make informed decisions, mitigate risks, and plan their supply chain more effectively.

For example, a business might choose Rule F (FCA - Free Carrier) to minimize risks, as it requires the seller to hand over the goods, cleared for export, to the carrier at a named place. Conversely, they might opt for Rule G (GFT - Goods and Services Tax) to include additional services, such as loading and unloading, in the price.

Incoterms 2020
Incoterms 2020
an image of a chart with different types of boats on the water and in front of them
an image of a chart with different types of boats on the water and in front of them
Incoterms 2020
Incoterms 2020
¿QUÉ SON LOS INCOTERMS?
¿QUÉ SON LOS INCOTERMS?
a spreadsheet showing the cost and number of investments
a spreadsheet showing the cost and number of investments
¿Qué son los Incoterms y cuál es su importancia? - PQS
¿Qué son los Incoterms y cuál es su importancia? - PQS
All about Incoterms [Complete Guide] - DocShipper UK
All about Incoterms [Complete Guide] - DocShipper UK
the chart shows that there are many different types of containers in this area, including cranes and trucks
the chart shows that there are many different types of containers in this area, including cranes and trucks
different types of trucks are shown in this graphic diagram, which shows the various types of trucks
different types of trucks are shown in this graphic diagram, which shows the various types of trucks
La importancia de los términos Incoterms en el Comercio Internacional
La importancia de los términos Incoterms en el Comercio Internacional
#transportation #businesses #internationaltrade #incoterm #incoterms… | Dr. Navneet Kumar | 83 comments
#transportation #businesses #internationaltrade #incoterm #incoterms… | Dr. Navneet Kumar | 83 comments
Nimit Chadha, that procurement guy🧞‍♂️ on LinkedIn: INCOTERMS Incoterms, short for International Commercial Terms, are a set… | 91 comments
Nimit Chadha, that procurement guy🧞‍♂️ on LinkedIn: INCOTERMS Incoterms, short for International Commercial Terms, are a set… | 91 comments
the different types of cargo ships
the different types of cargo ships
Conjunto de ilustración de vector de servicio logístico de almacén. | Vector Premium
Conjunto de ilustración de vector de servicio logístico de almacén. | Vector Premium
Los 11 términos Incoterms 2010, uno a uno
Los 11 términos Incoterms 2010, uno a uno
Incoterms, términos básicos para exportar
Incoterms, términos básicos para exportar
shipping and logistic's info sheet for every exemple must know about
shipping and logistic's info sheet for every exemple must know about
an airplane is flying over the ocean and cargo containers are on the ground in this aerial view
an airplane is flying over the ocean and cargo containers are on the ground in this aerial view
A visualization of a global logistics and supply chain network
A visualization of a global logistics and supply chain network
the different types of vehicles are shown in this image, including cars and trucks with different colors
the different types of vehicles are shown in this image, including cars and trucks with different colors

Incoterms Graphics: A Visual Guide to Costs

The Incoterms graphic also provides a visual guide to the costs associated with each rule. By indicating which party is responsible for specific costs, such as freight, insurance, and duties, it helps businesses to budget more accurately and avoid unexpected expenses.

For instance, Rule C (CIF) includes the cost of freight, insurance, and other costs associated with the transportation of the goods. In contrast, Rule D (DAP) only covers the costs of transportation to the named place of destination, with the buyer responsible for any additional costs.

Incoterms Graphics: Facilitating Clear Communication

In the complex world of international trade, clear communication is paramount. The Incoterms graphic facilitates this by providing a visual language that can be understood by all parties involved in the trading process, from the seller to the buyer, and everyone in between.

By using the same graphic to represent the same Incoterms, businesses can avoid misunderstandings, reduce errors, and streamline their operations. This visual consistency also makes it easier to train staff, as they can quickly learn to recognize and understand the different rules.

In essence, the Incoterms graphic is more than just a visual representation of international trade rules. It's a powerful tool that enables businesses to manage risks, plan their supply chain, budget accurately, and communicate effectively. By understanding and using the Incoterms graphic, businesses can navigate the complex world of international trade with confidence and success.