mobile ecommerce web design Langley

mobile ecommerce web design Langley

website builder

It's a dynamic, ongoing conversation rather than a one-sided shout into the void. By partnering with Small World Marketing, you're ensuring that your website is designed with your audience's best interests in mind. Learn more about mobile ecommerce web design Langley here After the consultation, Small World will propose a customized plan tailored to your business's unique needs. That's the convenience AI brings to your online experiences. Learn more about Professional Web Design Services in Langley, BC here. Design science This evolution means web designs that adapt in real-time, changing colors, layouts, and imagery to match your preferences or the context of your visit.
As you dive deeper, voice search optimization stands out. They're committed to making high-quality web design accessible, ensuring that your business doesn't just compete but thrives online. Here, you're not just a spectator; you're an integral part of the process. As someone looking to make their mark online, you're likely aware of the importance of standing out in a sea of competition.
Accessibility is also at the forefront of their mission. Remember, a fast site is a friendlier site for users.

Mobile ecommerce web design Langley - Design science

  1. Website builder
  2. Web template system
  3. Design life
  4. Design closure
  5. Design history
  6. Philosophy of design
  7. Web development
  8. Design education
  9. Computer-aided design
  10. web accessibility
  11. Design
  12. Design science
  13. Design by contract
  14. Content designer
  15. Web Design
  16. Design management
  17. Design research
  18. Style sheet (web development)
Small World Marketing can now prototype, test, and refine web designs faster than ever. This means you won't lose customers just because they can't navigate your site on their phones.
As your audience's needs shift, your website automatically adjusts, keeping you ahead of the curve. Now, it's a different story. AI can track user engagement, identifying patterns and preferences, then adjust the layout, content, and even functionality to better serve those users. Think of it as equipping your online presence with the latest tools and trends that resonate with your audience's ever-evolving expectations.



Mobile ecommerce web design Langley - Design by contract

  1. Web development
  2. Design education
  3. Computer-aided design
  4. web accessibility
  5. Content designer
  6. Web Design
  7. Design management
  8. Design research
  9. Style sheet (web development)
  10. Work design
  11. Web standards
  12. Design–build
  13. Interactive design
  14. Design leadership
  15. Outline of design
  16. Design language
  17. Outline of web design and web development
  18. Graphic design occupations

Recognizing this, we ensure your website speaks directly to your target customers, engaging them with a seamless user experience and a narrative that captures the essence of your brand. To grasp small world marketing, you must see it as a strategy that leverages the power of close-knit networks and niches to amplify your brand's reach. From the initial consultation to ongoing support and optimization, they're there to offer guidance, insights, and updates that align with your business goals. With more people using smartphones to browse the internet, a mobile-optimized site is essential for keeping visitors engaged and improving your search engine rankings.

While enhancing user experience is crucial, you also need to focus on strategies that significantly increase website traffic. They understand the importance of not just blending in but standing out. The AI-driven site anticipates your needs, offering thumb-friendly navigation and prioritizing content based on your browsing behavior.

They understand that your brand's online presence isn't just about looking good; it's about creating a memorable experience that converts visitors into loyal customers. From dynamic design elements that captivate your audience to a web architecture that grows with your business, they're ensuring your online presence is not just current but also prepared for future trends in digital engagement. This precision ensures your website speaks directly to potential customers, guiding more traffic your way.

Mobile ecommerce web design Langley - Design science

  • Content designer
  • Web Design
  • Design management
  • Design research
  • Style sheet (web development)
  • Work design
  • Web standards
  • Design–build
  • Interactive design
  • Design leadership
  • Outline of design
  • Design language
  • Outline of web design and web development
  • Graphic design occupations
  • World Design Organization


You won't find yourself entangled in hidden fees or surprised by add-on costs down the line. Progressive Web Apps (PWAs) are set to become more prevalent, offering users an app-like experience without the need for downloading. Their blend of technology and aesthetics ensures your site stands out in the crowded digital landscape.



Mobile ecommerce web design Langley - Design science

  1. Design thinking
  2. Architectural design competition
  3. web developer
  4. Design for All
  5. Responsive web design
  6. Design choice
  7. Design brief
  8. interactive design
  9. Dave Shea (web designer)
  10. Design pattern
  11. Design paradigm
  12. .design
  13. web development
  14. Engineering design process
  15. Design specification
  16. Design engineer
  17. Design Research Society
  18. High-level design
  19. Web engineering

Langley website maintenance services

Entity Name Description Source
Digital marketing Strategies and techniques used to promote products or services online. Source
Search engine optimization The process of improving a website's visibility on search engines. Source
Search engine marketing Marketing strategies aimed at increasing a website's visibility in search engines through paid ads. Source
Local search (optimization) SEO practices focused on improving visibility for local searches. Source
Google A global technology company specializing in Internet-related services and products. Source
Google Maps A web mapping service developed by Google. Source
Audit An examination of records or financial accounts to verify accuracy. Source
Google Search Console A web service by Google that allows webmasters to check indexing status and optimize visibility. Source
Website audit The process of evaluating a website's performance, structure, and SEO. Source
Anchor text The visible, clickable text in a hyperlink. Source
Sitemaps Files that help search engines understand the structure of a website. Source
Web traffic The amount of data sent and received by visitors to a website. Source
Meta element HTML tags that provide metadata about a web page. Source
Pay-per-click An online advertising model where advertisers pay each time their ad is clicked. Source
Web design The process of creating the visual layout and usability of a website. Source

Custom web design Langley

Specifically, two issues decided Langley's future. First was street lights, which Langley Prairie argued were needed not only for safety but also progress, yet on which reeve George Brooks declared "not a nickel" would be spent. Second was Langley Prairie's belief that it had neither the political sway nor fair share of municipal services that it deserved relative to its local tax contribution. Langley Prairie by then constituted 20% of the Township's tax base. A referendum on secession was therefore held in September, 1954. It passed with over 85% of the vote. Langley Prairie officially seceded and became the City of Langley on March 15, 1955.

Citations and other links

UX UI design services mobile ecommerce web design Langley

You're weaving your brand into the fabric of these communities, which means your efforts need to be genuine and value-driven. That's the power of AI-driven design, and it's within your reach. This movement isn't just about making sites look good; it's about creating an experience that feels uniquely tailored to every visitor. By adopting AI-driven design, you're leveraging data to make informed decisions, tailoring content that resonates with your audience. Design management

They tell a compelling story, not just about what you offer, but about the experience of working with you. You've got to start with keyword research, pinpointing the terms your audience uses. They ensure that your site not only looks great but also ranks higher in search results, driving more organic traffic your way.

From understanding the role aesthetics play in SEO to adapting to constant algorithm changes, there's a whole world behind the scenes that's crucial to your website's success. With a keen focus on advanced functionality and user experience, these services promise to elevate your online visibility. Don't forget about augmented reality (AR) and virtual reality (VR).

Fast loading times, responsive design, and accessible content aren't just buzzwords; they're essentials that define the quality of user experience. Web standards They've not only met their goal of revolutionizing web design; they've set new standards for what's possible.

Mobile ecommerce web design Langley - Web Design

  • Design thinking
  • Architectural design competition
  • web developer
  • Design for All
  • Responsive web design
  • Design choice
  • Design brief
  • interactive design
  • Dave Shea (web designer)
  • Design pattern
  • Design paradigm
  • .design
  • web development
  • Engineering design process
  • Design specification
  • Design engineer
  • Design Research Society
  • High-level design
  • Web engineering
  • Web design
This involves intuitive navigation, fast-loading pages, and clear calls-to-action.

Mobile ecommerce web design Langley - Design science

  • Design Research Society
  • High-level design
  • Web engineering
  • Web design
  • Website builder
  • Web template system
  • Design life
  • Design closure
  • Design history
  • Philosophy of design
  • Web development
  • Design education
  • Computer-aided design
  • web accessibility
  • Design management
  • Design research
  • Style sheet (web development)


UX UI design services mobile ecommerce web design Langley
Web design and development mobile ecommerce web design Langley

Web design and development mobile ecommerce web design Langley

This way, users won't struggle to find what they're looking for, which can significantly reduce bounce rates. With AI-driven web design, you're not guessing what your visitors want; the technology learns and adapts in real-time, creating a fluid and personalized user experience. This ensures that the website not only looks good but also performs well, providing a seamless user experience that encourages engagement and conversion. Moreover, these customized solutions aren't static. Style sheet (web development) We revamped their site, integrating features that highlight their unique coffee blends and community events.

You'll find that their team doesn't just focus on the technical aspects of SEO, such as site speed and mobile responsiveness, although those are certainly covered. Design It's a comprehensive approach that leverages the best of web design and marketing to propel your digital growth forward. Design–build Imagine a website that adapts its content, layout, and even functionality based on the behavior and preferences of each visitor. Attending these sessions can provide you with a solid foundation.

It's not just about looking good on a small screen; it's about providing a seamless experience regardless of device. As we look toward the future, you'll notice web design is rapidly evolving, driven by advancements in technology and changing user expectations. Whether it's improving user engagement, streamlining content creation, or automating routine tasks, there's likely an AI-driven solution that can help. Lastly, our social media management offering is the cherry on top.

It's through a collaborative dance between designers and AI tools. Take 'Bean There' café, for instance. We're not just about creating websites; we're about building online experiences that resonate with your audience. Content designer The digital landscape evolves at breakneck speed, and staying ahead means adopting a forward-thinking approach.

mobile ecommerce web design Langley UI design specialists

Amid the growing digital threats, Small World Marketing bolsters your online presence with top-tier security features. They're not just about creating websites; they're about building online identities that stand out in a crowded market. This means adopting a more conversational tone and focusing on long-tail keywords to match the natural speech patterns of users.

Mobile ecommerce web design Langley - Intelligent design

  1. Design Research Society
  2. High-level design
  3. Web engineering
  4. Web design
  5. Website builder
  6. Web template system
  7. Design life
  8. Design closure
  9. Design history
  10. Philosophy of design
  11. Web development
  12. Design education
  13. Computer-aided design
  14. web accessibility
  15. Design computing
  16. web engineering
  17. Design around
  18. Design
  19. Design science
  20. Design by contract
Many online platforms and forums discuss the latest changes in search engine algorithms.

Then there's GearUp Sports Equipment. In the digital age, a website acts as the storefront of your business, inviting potential customers into your world with a single click. But remember, it's quality over quantity.

Throughout this phase, you're kept in the loop with regular updates and progress checks. At the core of their web design philosophy, they consistently prioritize user experience and responsive design. Your website stays ahead of the curve, automatically adjusting to trends, user preferences, and even search engine algorithm changes.

These businesses are just a few examples of how Small World Marketing is changing the game in mobile ecommerce web design Langley. What lies ahead is a journey through understanding these packages' potential, their custom features, and how they can serve as the cornerstone of your online strategy.

Mobile ecommerce web design Langley - Intelligent design

  1. Design brief
  2. interactive design
  3. Dave Shea (web designer)
  4. Design pattern
  5. Design paradigm
  6. .design
  7. web development
  8. Engineering design process
  9. Design specification
  10. Design engineer
  11. Design Research Society
  12. High-level design
  13. Web engineering
  14. Web design
  15. Website builder
  16. Web template system
  17. Design life
  18. Design closure
  19. Design history
Whether it's integrating AI-driven elements, adapting to new coding standards, or expanding your content, a scalable architecture ensures your website remains at the cutting edge.

mobile ecommerce web design Langley UI design specialists
custom responsive web solutions mobile ecommerce web design Langley
custom responsive web solutions mobile ecommerce web design Langley

You'll need to design your web content with voice queries in mind, ensuring it's accessible for voice-activated assistants. You'll find that dynamic user interfaces, tailored to individual preferences and behaviors, aren't just a nice-to-have; they're essential. A powerful web presence starts with great design, and that's where you need to invest if you're serious about making an impact online. Blogs, infographics, and videos can all play a part in keeping your audience engaged and encouraging them to explore more of your site.
In an era where technology continually reshapes our lives, Small World Marketing is now pioneering the integration of artificial intelligence (AI) into web design, offering a glimpse into the future of digital interactions. Before their makeover, they struggled to attract online traffic. They understand that to draw more visitors to your mobile ecommerce web design Langley business's website, you've got to appear where your potential customers are looking.
Understanding the basics of SEO-like keyword research, on-page optimization, content quality, and link building-is crucial. Read more about mobile ecommerce web design Langley here Don't worry; you don't need to be a tech wizard. That's the power Small World Marketing is harnessing for businesses in mobile ecommerce web design Langley.
You can start by feeding the AI system with as much specific and high-quality data as possible. This involves analyzing competitors, surveying potential customers, and staying updated on local news and events that could influence consumer behavior.

Mobile ecommerce web design Langley - Web standards

  1. website builder
  2. tableless web design
  3. Intelligent design
  4. Design computing
  5. web engineering
  6. Design around
  7. Design
  8. Design science
  9. Design by contract
  10. Content designer
  11. Web Design
  12. Design management
  13. Design research
  14. Style sheet (web development)
  15. Work design
  16. Web standards
  17. Design–build
  18. Interactive design
  19. Design leadership
  20. Outline of design
Link to authoritative sites, and strive for backlinks from reputable sources in your industry.

mobile ecommerce web design Langley CMS website solutions

They understand that you're more likely to browse on your phone or tablet than sit at a desktop. In today's digital landscape, boosting your online visibility goes beyond just having a well-designed website; it's crucial for standing out in a crowded market.

Mobile ecommerce web design Langley - Web Design

  1. Design language
  2. Outline of web design and web development
  3. Graphic design occupations
  4. World Design Organization
  5. Design thinking
  6. Architectural design competition
  7. web developer
  8. Design for All
  9. Responsive web design
  10. Design choice
  11. Design brief
  12. interactive design
  13. Dave Shea (web designer)
  14. Design pattern
  15. Design paradigm
  16. .design
  17. web development
  18. Engineering design process
  19. Design specification
  20. Design engineer
Among the many triumphs in mobile ecommerce web design Langley, one standout is the transformation of local café, The Daily Grind, into a bustling community hub, thanks to a revamped web presence by Small World Marketing. Interactive design This means investing time in continuous learning and possibly partnering with experts who can guide your strategy. Your website will be designed to guide visitors effortlessly towards taking action, be it making a purchase, signing up for a newsletter, or contacting you for more information.
Our team developed a user-friendly, visually appealing e-commerce platform that not only made their products accessible but also incorporated a blog where they share gardening tips and tricks. What's more, they understand the local market in mobile ecommerce web design Langley like no one else. By embracing cutting-edge designs and integrating advanced functionalities, you're not just setting up a digital storefront. This means you can't take a one-size-fits-all approach to your web design or marketing strategies.

Explore mobile ecommerce web design Langley here
mobile ecommerce web design Langley CMS website solutions

Langley may refer to:

People

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Places

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Australia

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Canada

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France

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United Kingdom

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United States

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Schools

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Other uses

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See also

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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

[edit]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

[edit]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

[edit]

Getting indexed

[edit]
A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

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To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

[edit]

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

[edit]
Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

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SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

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Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

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On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

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References

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Frequently Asked Questions

Yes, Small World Marketing provides training and resources for you to manage your website and digital marketing efforts on your own after the initial setup, ensuring you're well-equipped to handle basic needs independently.

Yes, you'll receive ongoing maintenance and support services after your initial web design project is done. They ensure your site stays up-to-date and runs smoothly, addressing any issues that may arise post-launch.

You'll find that they're flexible, working with businesses outside of Langley and across various industries. They adapt their approach to meet specific needs, ensuring your project receives the attention and expertise it deserves.