How to create a social media calendar
by Admin
Posted on 21-06-2023 08:22 AM
Try to picture scheduling meetings without your calendar handy — even just a written schedule can save you time and help you avoid double-booking a dentist appointment and performance review (which is nobody’s idea of a good time). Just like your personal and work calendars would be a mess without one, your
social
media accounts need (and deserve) a structured schedule. A social media calendar helps formalize the process of creating and publishing content by giving you a structured schedule to work with.
We’ve got you covered in buffer on the how of planning and creating content. We’ve also recently updated our app’s built-in calendar to help you draft, preview, schedule, and publish all of your social media posts without having to leave the app.
The content calendar is a program that details the long-term plans of the marketing teams regarding the content creation and publishing processes. Thanks to the content calendar, marketing teams can decide which content to create, where to publish this content, important details about the content, the deadline of the content and other important information they need to see. Content calendars provide marketing teams with an overview of their content creation process. Thus, you can plan your content creation strategy for the long term and manage a consistent content creation process. A good content calendar includes a company's planned events, new features, updates on existing content, and keyword-driven, seo-friendly content planning processes.
I know it looks like i’m picking on hootsuite, but that’s not my intention. I love them and their product. Not only that, but the team managing their social channels does an amazing job, and they have a fun brand personality. Their “18-minute-a-day social plan” post is also filled with some great recommendations on how to tackle social each day, so definitely check it out. It’s just the time associated with each step is unrealistic, and there are a few steps missing: social listening: 5 minutes engage: 5 minutes what’s missing from the above list? two things, both of which can take a good amount of time, but one of them is mandatory: creating content.
Social media content creation isis the process of creating written content, photography, graphics, and videos for different social media platforms. Social media content has to fit within prescribed limits for character counts , image sizes , and video lengths. You have to cram a lot of value into a very small space. It’s also important to note that social media content creation is much more interactive than other forms of content creation. You don’t create content in a bubble. Whether you’re highlighting user-generated content , creating a tiktik stitch , or using trending audio to guide your content ideas, you’re part of a larger ecosystem.
A social media content calendar is a spreadsheet or app used to plan, organize, and track social media posts. Like a traditional calendar, a social media calendar provides a big-picture view of the coming weeks and months. It helps you coordinate content so you don’t miss big events or deadlines. A good social media calendar tells you the following about each scheduled post: the time and date you plan to publish the social media platform and account you will share it on post format (in-feed post, story, etc. )content materials (e. G. , copy, photos, or video) hashtags and links to use you can create a social content calendar with many tools.
Getting started with a social media content calendar
Maybe your social media efforts started out organically—a post here, a tweet there—and grew over time into a colossal web of complexity. Maybe you’re rarely posting today, because you can’t justify the investment of time. You know other brands use social media to grow their business or spread awareness, but your best intentions often disintegrate under the weight of more pressing everyday tasks. If you want to get strategic with your social content, creating a social media calendar is a strong starting point.