As part of the campaign, Barista has introduced Hitachi Alphonso smoothie to target the youth

As the #faceappchallenge took over Twitter and Instagram, we spoke to industry experts to decode how brands and marketers are maki...

In the Hospital/Clinics sector, Radio topped with 42% share of category ad insertions followed by Print and TV at 33% and 25% resp...

Prior to VFS Global, Coutinho was Senior Vice President at Jet Airways and was heading global marketing, digital, social media, eC...

Letters from a mysterious brand called Z are taking the creative world by a storm. But who is ‘Z’?