Templates that work for your business:
by Admin
Posted on 06-10-2022 03:02 PM
Smartsites is a digital
marketing
agency that delivers marketing solutions for a wide
range
of verticals including local businesses, b2b, medical and healthcare, entertainment and media, and industrial and commercial. The agency has worked with 500+ clients, for whom they’ve collectively generated over $100 million. As the name suggests, the agency specializes in designing winning websites for businesses. They’ll help you develop a website that looks
good
, is responsive, loads super fast, is safe and secure, and is optimized for search.
They even offer cro
services
to help you optimize your existing website and strategies for improved conversions. This includes growing your list, developing automated
email
flows, designing custom email templates, and creating email
campaign
blasts.
Make a free promotional video with a resource like biteable. They have several easy-to-use templates for you to use in building a fun, informative, and high - quality promo video for your business . You’d be surprised how professional it can look with a little work. You can then post your video on youtube, vimeo, or other free video hosting sites, and/or use it as content for your facebook/social media , blog, website, and email campaigns.
1. Claim your listing on Google My Business
Google my business (gmb) listing is a must for every small business to strengthen its
online
presence. Why is it so vital?
because people visit 1.
5 billion destinations every
month
based on their google searches and 76% of those who
search
for something nearby visit the
store
within one
day
. When your
potential
customers are looking for you online, it is imperative that you work towards building a strong online presence for your business. Google my business listing can give your business the extensive visibility and credibility you are craving. That’s why it should be one of the top marketing strategies for your small business.
google displays a map with company listings when people search for a local business. But to appear on this map, you need to be registered with google my business. These listings are free and claiming yours increases your visibility online. That makes this an essential step for any locally focused business. Simply go to google my business and follow the prompts to get started.
Google my business is an online directory that lets you connect with customers across google search and google maps for free. To get started on google’s free advertising site , all you need to do is submit the url of your professional website and some additional details about your business. In turn, google my business incorporates this information into their listings in order to ensure your site appears when users search relevant content categories. You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time. Google my business gives your customers more ways to reach you – by calling, messaging, or leaving reviews.
Finding free advertising help online can be difficult, which is why wordstream offers these local advertising tips: claim your spot on google places – get set up with google places and fill out all your local online business information. include photos, coupons, product offerings, or videos. In description fields, insert some of your keywords (within moderation). Use google’s local search ads – it’s crucial to appear on the map when users are performing local searches, especially on mobile. Learn about local search ads her e. create “ about us ” and “contact us” pages to target local terms — add your local business hours, directions, and contact info.
One of the most significant things you can do for your business is to place your google my business (gmb) listing. In fact, i dare argue it’s the most powerful technique that you have to manage a local firm targeting local customers. For instance, if you look for a “portland contractor,” that’s what you see: without a few days of advertising , you may rank your gmb in the top three in a large number of highly qualified tracks. All google my business platforms on google are united in one single place, including your page google+, your profile for google maps, google reviews, access to data from google analytics, information from google insights, and more.
2. List your business in local directories
Nextdoor might be the baby of the social networks with about 10 million members, but it has a very unique offering for small businesses, so we had to mention it in our list. If you’ve never heard of nextdoor, it's an app and community that you sign up for using your home address to exchange recommendations, read local news, support local businesses, borrow tools from neighbors and sell items like furniture. The audience on this app definitely skews older, but since it’s so localized, it’s perfect for regional businesses, especially those who can offer local deals or coupons in their ads.
Press releases are still a useful way to release information about your business. ensure they’re well written and link to your website and social channels at the end if anyone would like further information. You can submit them to press release sites that large amounts of journalists have access to. You can also tailor them to any local journalists you’d like to get in touch with (make sure it’s something of interest to them) and pop them on your website if you feel they’re relevant for your customers. Press releases could lead to anything from national newspaper coverage to a tweet from a respected influencer in your industry.
Google my business is an easy -to-use listing tool to manage your presence across google search and maps. It’s the best way to promote on google for free and get in front of prospective customers. “google my business gives local businesses a separate online presence other than their website,” says amy falcione, founder of local marketing agency big picture marketing. “your listing gives a brief but detailed description of what your business offers and who you are. ”without doing much work , customers can find out a lot about your business, quickly, through google my business. Amy explains that people use google my business to check and see if you’re legitimate.
list information about your businesses on google my business and yahoo listing for free . By adding the name of your business, website, images and hours you can take advantage of people searching for businesses on google in your area . Most of these online directories are free, but some may offer paid options to increase visibility.
When most people do a search for local businesses, they typically pick one that’s on the first page . This means very few people check the second page. The reality is if you’re not in the first 3 listings for your target keywords, you’re losing a lot of money and business. This is why you ought to focus on optimizing your website for higher search engine rankings. This is what seo does for your business. Not only will you enjoy increased revenue, but you’ll also enjoy increased brand exposure, leading to your brand becoming a household name. The only downside is seo takes time .
3. Establish a business presence on Facebook
Advertising groups can filter ads by location and ip. Ads can be targeted for local users , and this feature is used by google, facebook, and other digital advertisers. Outside of digital advertising, localized paid ads are still useful. Local newspapers, radio spots, coupon books, movie theaters and local sponsorships are some of the best ways to promote your brand to local consumers. Key takeaway: optimizing your website and social media presence with location information, and making sure your google and yelp listings are up to date are just a few ways you make it easier for locals to find your business.
It's difficult to overstate the importance of the interne t in building a successful business. Marketing methods have stayed pretty much the same across the last 50 years , except for the birth and rapid evolution of the internet. No company (even a local café) should be without, at the very least, a website with vital details such as location and hours. You need a point of access for everyone who searches the internet first when they want to make a buying decision. You may also need: a social media presence: facebook, instagram , and twitter a content management system (cms): word press , hubspot, joomla, or drupal.
Having an online presence can help your business grow and become more successful online. facebook , instagram, linkedin, tiktok and twitter are popular mainstream online social media marketing channels that a small business owner may want to look into and may also be relevant for their niche. There are numerous ways to advertise both free and paid to increase your brand awareness. Other social media channels such as linkedin or reddit make sure you know who is your target audience, especially before making an advertising investment.
Tiktoks, instagram reels, facebook reels, and youtube shorts have all taken off because short-form videos are the #1 preferred paid media type right now. Small businesses are really benefiting from this type of video marketing. They’re seeing viral views, massive waves of brand exposure, and ultimately sales as a result of posting short-form videos. These short-form videos help companies make money . There are specifically hashtags and trends such as #smallbizcheck and others that highlight small businesses in particular. Local businesses can tap into this as well within their communities in order to boost their online presence. Plus, posting short-form videos like tiktoks or reels will give local customers who check out your business on those social platforms an authentic peek into your business.
We briefly discussed social media earlier when we talked about running contests to promote your local business. You need to establish an active presence on as many social media platforms as possible. Sure, you might be on facebook. But that’s not enough. Last year , more than half of small businesses increased their social media investment for platforms like instagram, twitter, and youtube. If you have a local b2b company , you also need to prioritize networks such as linkedin. Just 43% of small businesses share content and engage with their followers on a daily basis. That number should be much higher .
5. Gain exposure on local websites
Google ads connect your business with your target audience through text- based ads or image display ads on other websites. The text-based ads help your business feature prominently in search results with related keywords or phrases. You can get precise while using google ads. For instance, you may focus on customers who live within the locality of your store or those who look up the products you sell. Google ad is a good advertising option that gives a solid return on investment. But as a small business owner, you might again be considering the cost . Google has offered a solution for new google ad users here.
Not only is your small business competing against other local or small businesses , but you’re also likely competing against larger brands that have stronger name recognition and an authoritative digital presence. Larger brands can easily steal clicks on advertisements because of their brand recognition. And with organic seo , google often prefers to rank websites with more authority and a trusted reputation.