7. Writing in a Conversational Tone
by Admin
Posted on 22-07-2023 10:54 AM
To write a powerful about page, you need to understand your customer.
Who are they? what makes them tick? what problems are they facing?
you’re going to need help to answer that question for every customer, so you’ll want to create a customer persona. A customer persona is a semi-fictional character who represents the key traits of the majority of your brand’s audience. Once you’ve mapped out your customer persona, you can start targeting your
content
toward them in a way that’s relevant and relatable. We recommend writing your about us page in a conversational tone, using words that your target audience would use when talking to a friend.
12. Keeping Your Content Fresh and Updated
As search engines prioritize fresh content and updated websites, periodic article refreshes are a best practice that can rev up rankings almost overnight. To potentially double the amount of leads from your older content, go through your best content from 5+ years ago to make the following updates:
shorten your introduction and get to the point faster. Update all research links, dates, and statistics to more recent sources. Fix any typos, spelling errors, or grammatical inconsistencies you find.
Add in new keywords and phrases that align with search intent better. Include graphics, charts, images, or videos to make your piece stand out.
There is no doubt that running a modern website is about keeping it fresh and always giving your visitors something interesting to read. But creating content can be a daunting task at times and you may end up with a website covered with a thick layer of dust. If you do a lot of research or your job is creative by definition then you are not going to run out of ideas for your website content. But what if the very thought of updating your website with new content gives you the chills? we have just stumbled upon a fantastic blog post at www.
Keeping your content updated is important for two reasons. Firstly, it ensures that your website is relevant and up-to-date. Secondly, it can improve your search engine rankings, as search engines favour websites that have fresh and updated content. To keep your content updated, make sure you regularly review and update your content. This can include adding new blog posts, updating product descriptions, and refreshing your website design.
Maybe you are wondering why your blog posts or entries aren’t getting the hits that your previous entries were used to getting. Writer’s block is a challenge that most folks have to contend with, especially when you are in the business of creating dynamic and fresh online content each new day (no surprises here). What is the secret to keeping your audience always coming back for more? even the best struggle keep the well always refreshed, and it is easy to get lost in a myriad of frustrations if you are not able to keep your existing audience or grow your numbers.
13. Leveraging Social Media Channels
Common distribution channels include websites, blogs, and social media sites such as facebook, twitter, and linkedin. For video, content marketers can rely on facebook (who upped their video capabilities and are focusing on this as a content format of choice), instagram, youtube and/or vimeo. Curation and aggregation (43%).