Bretman Rock, a Filipino-American makeup artist, internet personality, and entrant on the 2021 Netflix show TikTok fame, is a multihyphenate with diverse revenue streams. His income primarily comes from his influence on social media, brand deals, YouTube, and his own merchandise. But beyond these, he's also dabbled in acting and producing, further expanding his income source. Let's delve into his primary money makers.
Bretman Rock, born in the Philippines and raised in Hawaii, rose to fame through his makeup tutorials on YouTube. With over 7 million subscribers, his channel is a significant source of income. According to SocialBlade, a website that tracks YouTube statistics, Bretman's channel earns approximately $2,700 to $43,200 per month from ads alone, pre-tax.
Social Media Influence and Sponsored Content
Bretman's massive following on various social media platforms, including Instagram (over 14 million followers), TikTok (over 36 million followers), and Twitter (over 1 million followers), makes him a powerful influencer. Brands often tempt him with lucrative sponsorship deals to promote their products.
While the exact figures are not disclosed, industry experts estimate that he could charge around $10,000 to $20,000 per promotional post or story on Instagram. Meanwhile, on TikTok, where he boasts billions of views, he might earn anywhere from $50,000 to $100,000 per sponsored video.
YouTube Earnings
Besides ad revenue, YouTube also has a Partner Program that allows creators to monetize their content with channel memberships, merchandise shelf, and Super Chat. Bretman likely participates in such programs, adding extra income streams.
Moreover, he collaborates with brands on YouTube for sponsored videos, which can rake in additional income. For instance, his sponsored video with Nike amassed over 3 million views, indicating significant earnings.
Merchandise and Unique Products
Bretman has a merchandise line called "Bretman Rock Shop," with a range of products including t-shirts, hoodies, phone cases, and his signature "Thank You, Dance" poster. He promotes these heavily on his social media, driving sales and generating revenue.
Last year, he also launched "Trending," a YouTube Original series where he interviews celebrities. Though the earnings from this are unclear, being part of YouTube Originals may bring in some passive income.
Acting and Producing Ventures
Bretman ventured into acting withsmall roles in the films "Always Be My Maybe" and "Theهور Querencia," and the TV show "Awkwafina is Nora from Queens." While these might not be his primary income sources, they could bring in additional earnings from acting fees and residuals.
He also recently joined Netflix's "Farewell, Mr. בפ الحديث as an executive producer, further diversifying his portfolio and income streams.
Potential Earnings from Netflix Deal
Though the terms of Bretman's Netflix deal are not disclosed, Netflix often pays influencers handsomely for exclusive content. For instance, Emma Chamberlain received a reported $17 million deal for her Netflix series, "Emma Chamberlain Show." Bretman's earnings might not be in that range, but he likely secured a comfortable deal.
Additionally, as an executive producer, he could receive royalties or a share of the show's profits once it starts making money.
With his dynamic career and ever-growing influence, it's no surprise that Bretman Rock rakes in multiple streams of income. His journey serves as a testament to the potential of digital platforms in shaping one's career and fortune. As he continues to innovate and expand his horizons, there's no telling how far his star will rise.