When it comes to essential oils, two brands often rise to the top of the conversation: Edens Garden and doTERRA. Both have carved out reputations as leading players in the industry, but what sets them apart? Let's dive into a comprehensive comparison, exploring their history, sourcing practices, product offerings, and more.
The essential oil market has seen significant growth, and with that growth comes a plethora of options. Two brands, Edens Garden and doTERRA, have emerged as giants in the industry. Both offer a wide range of products, but they differ significantly in their approach to business, product sourcing, and customer experience.
company History and Business Model
The story behind Edens Garden begins with Grace Martin, who started blending essential oils in her California garage. Her passion for natural living led her to create Edens Garden in 2009, which operates on a direct-retail model, selling products directly to consumers online and through a small number of retail stores.
doTERRA, on the other hand, was founded in 2008 by a group of health care and business professionals. They initially operated on a network marketing model, relying on independent sellers, called Wellness Advocates, to promote and sell products. However, in 2018, doTERRA shifted to a direct-selling model, emphasizing ethical sourcing and community impact.
Edens Garden: A Boutique Approach
Edens Garden prides itself on being a small, family-owned business that caters to customers looking for a personal touch. Their boutique approach allows them to be agile, innovating and introducing new products regularly. They're known for their extensive collection of single essential oils, blends, and personal care products.
Edens Garden's commitment to quality extends to their third-party lab testing. They regularly publish results on their website, ensuring transparency about their products' purity and potency.
doTERRA: A Focus on Cō-Impact Sourcing
doTERRA's shift to a direct-selling model has allowed them to accentuate their focus on responsible sourcing. Their Cō-Impact Sourcing philosophy emphasizes sustainability, empowering communities, and creating jobs. doTERRA works closely with local harvesters and cooperatives to ensure fair wages and safe working conditions.
doTERRA is also committed to sharing their success with communities worldwide. Since 2012, they've donated over $18 million to fighting human trafficking and supporting survivors through their doTERRA Healing Hands Foundation.
Product Offering and Quality Assurance
Both brands offer a wide range of essential oils and related products, but there are notable differences in their product lines and quality assurance measures.
Edens Garden offers over 200 single essential oils and blends, catering to both beginners and experienced users. They're known for their cold-pressed oils and organic options. Their products are rigorously tested for purity and potency by third-party labs, with results published online.
doTERRA's Product Line and Quality Control
doTERRA's product line includes hundreds of essential oils, blends, and related products. They're known for their 'Therapy' oils, which are higher concentrations for topical or aromatic use. doTERRA uses a proprietary process called '_seed to seal' to ensure quality and purity. Their products are also third-party lab tested, with Certificates of Analysis available upon request.
doTERRA stands out for its focus on oil combinations for specific goals, like their Balance, Clarity, and Motivation blends. They also offer a wide range of products for kids, like their Teething E Rollins and 'Touch' blends.
Price Points and Value
Both brands offer a range of price points, but Edens Garden is generally considered more affordable. Their oils are often cheaper than doTERRA's, making them an attractive option for beginners or those seeking high-quality oils at a lower price.
However, doTERRA's pricing structure is not without benefits. Their oils are often praised for their high potency and purity. Additionally, they frequently offer promotions and discounts, making their products more accessible.
In the dynamic world of essential oils, both Edens Garden and doTERRA offer unique advantages. Whether you prioritize a boutique customer experience, rigorous third-party testing, ethically sourced products, or specific blends and price points, there's a brand that will suit your needs. The best approach is to explore both brands, comparing their product offerings, values, and practices to find the perfect fit for you. As with any essential oil provider, always ensure you're using products safely and prioritizing your health and well-being.