Tried-and-True Content Marketing Examples
by Admin
Posted on 09-12-2022 05:10 PM
Content
marketing
at scale can feel like an exhausting, uphill battle that never ends. The pressure to perform coupled with volume expectations quickly saps creative juices. Fortunately, there’s plenty of creative content marketing examples to give you a burst of much-needed inspiration. Even in boring industries, major brands paved the way with endless types of content marketing formats that will delight your audience, and more importantly, spark a connection. So, to better understand what great looks like, feast your eyes upon these 10 compelling examples of content marketing. We’ll also examine how each piece managed to capture the attention of thousands of potential customers.
Guerrilla marketing is a cost-effective marketing strategy that uses unconventional and inventive tactics to get exposure for a product or brand. When executed correctly, lets you generate a buzz, build brand awareness and even tell a story without dropping a ton of budget on paid ads, out of home placements, or ads in major publications. By capturing the public’s attention at little to no cost, you can maximize the impact of your event. Better yet: your company can create the word of mouth marketing it needs in the short-term and user-generated content it needs in the long-term. Often budget-friendly, the guerrilla marketing examples here show that any business can be creative and effective while often not breaking the bank.
"the best arguments in the world won't change a single person's mind. The only thing that can do that is a good story. "— writer and pulitzer prize winner richard powers, overstory. Impactful marketing campaigns are just that — powerful stories. As marketers, we can learn from the most successful marketing campaign examples to deliver entertaining, touching, captivating, and memorable ads that resonate with customers and build brand reputation. Trailblazers in the marketing industry go beyond intelligent data analytics and cutting-edge technology and find ways to bring together insights in creative and imaginative ways. The best marketers understand how to craft a campaign vision, build a strategy, develop striking visual and written content, analyze data, and measure success; marketers learn these skills and more in a master of arts in communications.
Several types of content marketing can be employed in combination or individually to deliver your content marketing strategy. We have listed some content marketing strategy examples below, but as with almost anything in digital, it’s important to tailor each approach to your audience and the messages you want to communicate.
New examples of great content marketing constantly emerge. When it comes to staying current with what other people are doing, you need to know where to turn to find inspiration. You’ve seen several sources that we love. Each regularly shares different types of content. If nothing else, they’re great places to kickstart inspiration: content marketing institute.
Visual Content Marketing Examples
Great marketing relies on storytelling to make a connection with visitors. Microsoft has embraced that concept fully in their microsoft stories blog, proving that b2b content doesn’t have to be boring at all.
Taking a more journalistic approach, microsoft consistently publishes high-quality stories with a focus on visual quality with each piece that they publish. Everything they publish has a heavy visual component, whether it is just a great piece of journalistic writing with professional photography or an advanced piece of content with parallax scrolling and beautiful illustrations. The content published on microsoft’s stories blog doesn’t read like your typical b2b blog.