If you want to succeed with a cause-related marketing campaign,
Assuming that your email campaign has a specific goal, it’s advisable to focus on one or maybe two calls-to-action. This avoids confusing the recipient and keeps their mind focused on the job in hand. A case study from whirlpool shows that when the brand reduced the number of ctas in its email from four down to just one, it achieved a 42% increase in clicks. Originally the marketing team had stuffed the emails with ctas based on the assumption that more buttons equals more clicks. However all four ctas related to separate actions, which distracted from the main focus of the email, which was to drive users to a rebate landing page and encourage them to visit a showroom. Just as pepsi failed to stand with protesters, dove failed to celebrate the beauty of diversity. After posting a three-second facebook video ad in october 2017, dove faced a pr disaster after demonstrating a black woman turning white. As a result of one of the most unsuccessful advertising campaigns facebook has ever known, social media users in the united states and europe urged a boycott of dove products and compared dove marketing with racist 1880s posters. In the end,
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Effective local marketing ideas: in the community
Local marketing is not just limited to digital strategies. Direct mail marketing — typically costlier than digital communication — can be an incredibly effective way to entice locals to try your business. Materials highlighting your business's promotions, coupons, discounts and events can be used in direct mail. In addition to mailing to local contacts in your database, you may also want to reach out to other residents in your area. The united states postal service can help you promote your small business in the local community. The usps every door direct mail tool lets you view mailing routes in your target area and demographic details such as age, income and household size. While there are numerous ways to invest in your community, customer service is one of the best ways to market to your community. The smaller your community, the more effective customer service will be. Why? everyone will talk to each other and your bank’s reputation will make or break your ability to make sales. That’s important considering that word of mouth marketing , direct referrals, and a good local opinion will actually drive customers to you. What does this mean in practice? while it certainly does not
read more →Tried-and-True Content Marketing Examples
Content marketing at scale can feel like an exhausting, uphill battle that never ends. The pressure to perform coupled with volume expectations quickly saps creative juices. Fortunately, there’s plenty of creative content marketing examples to give you a burst of much-needed inspiration. Even in boring industries, major brands paved the way with endless types of content marketing formats that will delight your audience, and more importantly, spark a connection. So, to better understand what great looks like, feast your eyes upon these 10 compelling examples of content marketing. We’ll also examine how each piece managed to capture the attention of thousands of potential customers. Guerrilla marketing is a cost-effective marketing strategy that uses unconventional and inventive tactics to get exposure for a product or brand. When executed correctly, lets you generate a buzz, build brand awareness and even tell a story without dropping a ton of budget on paid ads, out of home placements, or ads in major publications. By capturing the public’s attention at little to no cost, you can maximize the impact of your event. Better yet: your company can create the word of mouth marketing it needs in the short-term and user-generated content it needs
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101 Marketing Ideas for Technology & Software Companies
Animated explainer videos are well known for software to deliver a quick, engaging story about the problem, fix, and outcome of your product. And stats show video is great for marketing. Technology companies can utilize animated videos whether you sell products or services to explain the benefit and process of how you work. It's all about telling an engaging story that is clear, concise, and comprehensible. If you can explain the concept of one of your offerings well in a one-minute video, it can be leveraged in a wide variety of ways to drive leads and close deals. 101 Marketing Ideas for Small Business In this post, you’ll discover the basics of marketing 101. Battle-tested marketing strategies being used by the brightest marketing minds in the world right now. Is there a secret to small business marketing that converts? some kind of voodoo magic that can turn even the dullest products and services into something everyone wants? yes. And i have proof. The year was 1975 and gary dahl, american copywriter and advertising agency owner, was struck with an incredible idea. Within a few months, that idea made the man a millionaire. All thanks to a
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Marketing Matters Now More Than Ever
Marketing, some may question why it is so critical to a business. Marketing is way more than a post here or there on why your brand is great. Marketing is a strategy, it's a system that educates others, connections are established with it, and it builds awareness. Marketers and creatives alike that fall into this category are the super minds behind why businesses grow in substantial ways. They can relate to others and make ideas reality through print and digital space. It's an ever-changing, pivoting world of thought-provoking content and brand presentation in the best ways possible. Businesses that do not have a marketing person(s) in place are steps behind others that have an entire team built around its importance. Shift in business operations businesses who have been forced to shut down in-person operations have had to pivot their typical marketing goals. In-person tastings, events, and other forms of experiential marketing have been halted. The physical experience that may gave businesses a competitive edge has now been minimized as everyone has shifted to virtual opportunities as a result of government restrictions. The option to wait until in-person operations open are not an option, marketing matters now more than ever to
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