A wise man once said, “ it doesn’t get more metal than email marketing ,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost always the marketing channel with the lowest cost per conversion since it sits at the bottom of the funnel.
That doesn’t necessarily make it easy though. Knowing you should send emails is way different than actually concepting and executing them. So we have some email marketing best practices you can follow to kick off your campaigns this year.
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Now that you’re equipped with these b2b email marketing best practices, it’s time to apply them to your b2b email marketing strategies and campaigns. Keep the long buyer’s journey in mind throughout the process, and aim to educate, create trust, and build relationships. But remember – once you’ve constructed your email marketing campaigns, your work is far from over. Your audience metrics are always changing, so don’t just leave your b2b campaigns be. Rather, continue to test and evaluate your email campaigns to see how well they’re meeting your goals. A/b test different campaigns, messaging, and layouts to find out what best motivates someone in a particular segment and stage of the buyer’s journey. https://vimar.ie/social-media-management/
+email marketing generates an roi of 51. 52 usd and offers you direct communication with your target audience. That’s why developing a successful email campaign that gives you high roi and helps you build a loyal customer base is more important than ever. And you need impactful strategies to get the results you want. So, where do you begin? if you’re lost, we’ve put together a list of 19 email marketing best practices that will help you drive engagement and actionable results. You can be a pro at email marketing, and we still guarantee you’ll have some fire takeaways from this.
1. Send welcome emails
Lately, i have been reading a lot about the best time to send emails. I found that most articles say different things. There is no one day or time that works for every business. It completely depends on the industry and your target audience. Earlier, we used to send our webinar mails on fridays at 4pm ist.
Then we moved to thursday (same time). This week i sent it on monday at 11am ist. And it worked very well. Our webinar registrations increased substantially because the open and click rates were higher. So figure out what works for your business.
What’s the best day and time to send your messages to get the best email open rates? internet search results indicate tuesday at 10 am as the answer. Despite being written on some of the best marketing blogs, this piece of advice has been circulating the web for years now, and naturally, inboxes get bombarded on that day and time. So it has the opposite effect. Our analysis of over 10 billion emails sent through our platform showed that the best day and time to send your emails is thursday between 8 and 9 am. However, this doesn’t necessarily mean this will be right for your email list.
Timing can play a crucial role in your b2b email marketing. While the best times differ for each audience and business, the data from your analytics can help you to acquire the information you need to understand the right time to send your email. Another aspect of timing is understanding what stage of the buying cycle your reader is currently in. This can subsequently determine the kind of follow-up emails that need to be sent. For example, if a person watches a video or webinar, it’s likely that they’re interested in that particular topic. This opens up the opportunity to send follow-up emails with relevant products and services — or even phone calls.
Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high return on investment (roi) makes it crucial to most businesses’ overall inbound strategy. 📩 modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand.
Of all the email marketing trends and best practices discussed, cummins shared that data is a low-hanging fruit. Utilities should focus on cleaning and using their data in new ways, including segmentation and personalization, to better reach and communicate with customers. Additionally, lindamood suggested that tiktok needs to become a priority for utilities in the new year and beyond. “utilities really need to start taking tiktok seriously,” he said. “the thing about tiktok is it’s not just popular among certain customers watching videos, they’re also using it as a search engine. They are finding answers on tiktok, and as a utility, you need to be there answering their energy questions.
Email design trends, like all Digital Marketing trends, will come and go. It’s easy to find yourself working on the latest shiny thing, only to discover it was another fleeting fad! 😫 that’s why it’s important to stay focused on the end-user to keep your efforts centered on what matters most – trust, personalization, and effortless user experience will always lie at the heart of great email design.