To be sure that your email marketing will actually work, you must have a planning calendar.
Set the dates of when you are going to send the emails, mark important dates, define your goals and priorities, and schedule everything so you can track the whole process.
5. Optimize your subject lines and preview text
Email clients like the iphone mail app, gmail, and outlook will display the first few lines of text from the body of your email alongside the subject line. In other words, it's a text preview of the content inside the email.
The exact amount of text shown depends on the email client and user settings. Use it to provide a short, to-the-point synopsis of what you're offering -- and keep it to 50 characters or less. When you don't set the preview text, the client will automatically pull from the body of your email, which not only looks messy, but is also a wasted opportunity to engage your audience.
https://vimar.ie/digital-marketing-services/
http://q1d.s3-website.us-west-1.amazonaws.com/digital-marketing/Website-Design-and-Development/The-Ultimate-Guide-to-Content-Marketing-Strategy.html
When it comes to actually sending messages, it could be argued that your email's subject line is the most important part. After all, if it isn't enticing and nobody opens your communications, what's the point? here are a few tips to help your emails stand out in crowded inboxes: short and sweet: long subject lines bore recipients. They also run the risk of getting cut off on smaller screens. So keep your subject lines short and sweet. Action words: action words like "explore" and "discover" induce curiosity and will increase the probability of your messages getting opened and read. Preview text: sometimes your subject line isn't enough. https://vimar.ie/social-media-management/
As i mentioned earlier, most people use their phones to check their emails, so making them mobile-friendly is crucial. The email should be optimized for mobile phones if it promotes sales or discounts. For example, any sales information or product pictures should be easily viewed on their mobile device. And users should be able to click on the promotion, link, or image and give them the option to view the brand’s site in their preferred browser on their phone. The key elements to consider when designing mobile-friendly emails include: placing important links at the top of the page rather than down below.