Retail websites present unique technical seo challenges. They tend to be large and contain lots of similar pages for filtering and sorting products - great for users but, often, a headache for search engines. Hi-resolution imagery and multi-media content is also more prevalent. At the same time, there are opportunities to gain more from google through its rich search features and image search that can be easily overlooked.

In this post, we’ll go into the basics of technical seo. Now, discussing the basics of technical seo might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of seo can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical seo isn’t easy, but we’ll explain – in layman’s language – which aspects you should (ask your developer to) pay attention to when working on the technical foundation of your website.

Do you find technical seo metrics intimidating? this guide breaks down how technical aspects of your website impact your site’s search visibility and how a handful of improvements can boost your organic traffic.

What is technical SEO?

This role is centred on technical mentorship, training, and innovation. As head of seo, you will lead the technical seo team at builtvisible, working with a talented group of technical experts to cement the agency’s position as the most technically advanced agency in the industry. Your role will be to further the agency’s technical capabilities alongside our performance director, technical director, and seo team. Your aim will be to ensure our technical products are advanced within the market, and our technical team is mentored and trained to deliver them to the highest standard. Leading on technical product development, your purpose will be to work directly with your team to build new, innovative, and transformative technical solutions.

Technical seo is a very important step in the whole seo process. If there are problems with your technical seo then it is likely that your seo efforts will not generate the expected results. It is thus crucial to make sure that you understand what is technical seo and how to get it right. The good news is that after you do a technical seo audit of your website and fix any potential problems, you won’t have to deal with them again. In this post, you will learn what is technical seo, what are the best practices to follow, and how to do a technical audit of your website using our technical seo checklist.

The goal of search engine optimization is to make your website equally enjoyable to your customers and google’s robots alike. And while high-quality content is what people usually focus on, there are background factors that both influence the user experience and can affect your ranking. To take care of these, you should improve the technical seo of your website to live up to the latest search engine standards.

Why should you optimize your site technically?

A technical seo specialists is a professional whom will make your website technically optimized, allowing for google and other search engines to better understand your website. This involves increasing crawl & index rates for searchbots, improved website architecture, speed, etc, all in an effort for both humans and robots to better understand your website. Contrary to popular belief, what a technical seo consultant or firm does is much more than simply increasing site speed for a content management system or ecommerce store. Instead, it has to do with the technical development of modern websites, ecommerce stores and applications, making them more seo friendly.

You’d be mistaken to think technical seo is unrelated to content marketing seo. To the contrary– technical seo supports and enhances your content marketing strategy by making the content you publish more discoverable and crawlable for search engines–which also makes it better for all of your website visitors–so that your published websites have a better chance of being indexed and displayed within search results. With this in mind, you can still approach technical optimization of your website by first creating high-quality content, because that lays the foundation for effective technical seo. However, double-checking the following best practices during your creative process will help you technically optimize your content before it is published:.

Technical seo can be described as the process of ensuring a website meets the technical requirements of modern search engines. The better technically optimized your site, the more favorably it will be regarded by search engines like google. In other words, you can have the best website, but if your technical seo is not up to the mark, your website will fail to rank. Therefore, it is essential to understand the different elements of technical seo and how they affect your serp ranking. Here’s what your site should look like if you are to climb serp ranks.

Technical seo is a subcategory of seo that involves optimizing the infrastructure of your website so it can be easily crawled and indexed by search engines. It deals with the technical components of your website — such as the sitemaps, page speed, url structure, schema, site navigation, and more. Having a technically optimized website is essential if you want to attract organic traffic from search engines, because site design and content are rendered useless if users can’t access or navigate your site.

There are many seo tools that let you conduct seo audits and find out if your site is technically optimized. However, not all tools will show details inside your wordpress dashboard. The easiest way to evaluate technical seo for your wordpress site is by using all in one seo (aioseo). It is the best wordpress seo plugin that helps you optimize your website for search engines. It offers a free seo analysis tool that you can use to conduct a technical seo audit. The tool is available in the aioseo lite version, which you can use for free. There are also premium aioseo plans that offer more features like schema markups, sitemaps, redirection manager, and more.