Seo has been a well-established practice for many years, yet it remains a mystery even to those thoroughly steeped in the art and science of promotion. This is a problem because the absence of seo can negatively impact otherwise well-thought-out sales strategies, marketing campaigns, and even brand positioning. With every day that passes, it becomes more and more important for public relations pros to understand the significance seo carries in crafting a smart strategy. First, some basics.

There’s no such thing as an seo silo. As such a diverse channel, it builds bridges across companies, from pr teams to products and service, commercial strategists, to social media teams, coders to decision makers. You could even find yourself working with hr to optimise their job listings! seo can be placed at the heart of any larger company. It’s that important.

What Is SEO And Why Is It Important?

Because social media is so important, search engines prefer it if they can tie in your social accounts to your webpage, so if you have a facebook, twitter and youtube etc. You need to embed links to your social accounts within your website. If you have a myma website, or any other wordpress site that uses the yoast seo plug-in (we’ll go into yoast in more detail later) this is simple to do. Navigate to seo in your left-hand menu, click social and fill in all the links. This will embed your social profiles into every single page of your website.

There are many different kpis you can measure. And like most things in seo, which ones you should track will depend on the type of site you’re working on and their individual goals. However, there are several kpis that are important for tracking the performance of all websites.

don’t waste another day wondering why your construction company website is not performing up to your expectations. Contact pndigital instead and discover the difference effective seo makes.