In order to maximize your presence on Google, you should create a Google Business Profile for your business. It will enable you to add and edit your business information. You can also respond to reviews in Google Maps and protect your profile from algorithm changes. Here are some tips to get started: To begin, create a Google My Business account. https://storage.googleapis.com/p4a/gmbctr/manipulation/How-to-Use-Google-My-Business-to-Improve-Your-Online-Presence.html
Create a Google My Business account
You'll want to create a Google My Business account if you'd like to be listed on Google's search engine. The process is easy and quick. After choosing a category, you need to fill in your contact information, including your phone number and website. You can even choose to have Google generate a website for you for free.
One way to make your listing stand out and seem more legitimate is to include visual aids. These can include images of your business from the outside or even group photos of employees. You should also include a description that offers information about your business and gives consumers a clear picture of what your company can offer. Adding your business's logo is also a good idea.
Edit your business information
To keep your Google business profile up to date, it's important to make sure the information is correct. You can change information about your business, add it, or verify the details. You can also report inaccurate information to Google, which will update your information as necessary. To do this, search for "My business" in Google search and select the profile you want to manage.
Make sure that you update the information about your business on the Google Business profile every few months. Update the hours of operation, pickup options, and any holiday specials. Incorrect hours and business descriptions can cost you valuable sales. Misleading information could also lose you credibility with browsers and could even cause your business to fail completely.
Respond to reviews on Google Maps
If you have a listing on Google Maps, you can now respond to reviews publicly. While this is a relatively new feature, it can help you maintain a positive reputation in the eyes of customers. Bad reviews can drive potential customers away. Companies with poor online ratings are fighting an uphill battle to attract new clients. Thankfully, Google has made it easier than ever for business owners to address and resolve customer complaints. In the past, local businesses could only communicate with customers through their Google Business Profile website or mobile app.
If a customer has left a bad review on your listing, it is important that you respond to it. Depending on the nature of the review, it can help you smooth over the situation. Moreover, it can encourage a customer to make changes in their reviews after receiving your response.
Protect your profile from future algorithm updates
Google has been updating their algorithms over the years, and these updates can affect your SEO rankings. Some of these updates are minor and others can have a significant impact on your business. Google warns its users about the changes months in advance, so they can make any necessary preparations. It also offers tips for keeping your business profile clean and optimized.
First of all, make sure that your business information is correct. You should make sure that you avoid editing information on your Google business profile that is inaccurate or irrelevant to your business. It is not uncommon for competitors to edit information on a business's Google business profile in order to get an edge in their local market.