You've likely noticed the "Summary of Followers" section of Google My Business, but did you know that you can actually see who's following you? You can find out what country and age groups they are, how many people have clicked on your website link, and more. This information can help you formulate sound marketing strategies. https://storage.googleapis.com/p4a/gmbctr/manipulation/How-to-Increase-Google-My-Business-Click-Through-Rate.html
Service section
The Service section of Google My Business allows you to define the areas that you serve. You can do this by drawing a polygon on a map. This has no effect on your ranking, but it helps Google determine how relevant your business is when a customer types in a query. If you have a brick and mortar location, enter the address to verify it. If you do not have a brick and mortar location, leave the address field blank and enter the service area.
Service-area businesses, on the other hand, are those that deliver products or services to customers. These are common examples. They include cleaning companies, plumbers, landscapers, building contractors, painters, dog walkers, and many other types of repair services. They don't need to be physically present at a physical location, but they do need to be accessible for customers.
Hours of operation
Google's My Business platform gives businesses the ability to easily edit their hours of operation, respond to reviews, and post important information. While you do not have to have a physical location to add a Google listing, you do need to add a phone number and business name. Without these details, visitors may be unable to find your business. You can change the hours of operation by editing the details under the Edit Hours section.
To update hours on your Google My Business listing, click the "more hours" link located beside the current hours. A popup will appear, with different elements and times listed for each. If you're open on Saturdays, click the down arrow next to each element to view hours on the other days.
Verifying a location on Google
Verifying a location on Google My Business is a mandatory step for any business listing. The process can vary depending on the number of locations you own. The most common method is through postcard verification, in which Google sends you a postcard with a verification code. After you enter the code, you'll be asked to verify your location in Google My Business.
If you have multiple locations, you can batch-verify each location. The process may take a week or even a few days. Once your listings are verified, they can be edited or deleted. You can also use video verification of multiple locations.
Responding to reviews on Google Maps
Responding to customer reviews can be one of the most important ways to improve your online presence. After all, bad reviews can steer customers away. Businesses with a low online rating are up against an uphill battle when it comes to earning new customers. Fortunately, Google has made it easier for businesses to respond to bad reviews. Until recently, local businesses could only interact with their customers through the Google Business Profile website and mobile app.
There are different methods for responding to reviews on Google Maps, but generally speaking, they are all similar. For example, the steps for responding to a review on Android and iOS are the same. However, if you are using a laptop or a computer, the steps are a bit different.
Adding images to your profile
When adding images to your Google My Business profile, be sure to follow Google's guidelines for content and avoid using duplicate images. Duplicate photos may appear spammy. Make sure your image is of high quality and doesn't have an outdated look. Google uses image search to populate profile photos.
Include at least one full-color image, which shows off your business in a positive light and will draw attention to your listing. It will also be displayed as the first image in Google My Business and Google Maps listings. It will also make your profile stand out more from competitors. You can also include unique images of your products or services to grab a potential customer's attention.