IWD: Google announces $1 million funding for African women
Tech giant Google on Tuesday announced that it was supporting female entrepreneurs in Africa with $1 million to help grow their businesses.
Mojolaoluwa Aderemi-Makinde, Head Brand and Reputation, Africa-Google, said that the funding was a part of a series of new initiatives aimed at supporting women-owned businesses.
“This is why we are announcing a series of initiatives today, aimed at providing the support women need to grow their businesses,” Mrs Aderemi-Makinde said.
She revealed said this at a virtual event on Tuesday to mark the International Women’s Day tagged ‘Know Her Name’.
“Know Her Name” is a virtual event organised by Google to project Women entrepreneurs in commemoration of International Women’s Day (IWD) with 2022 themed ‘Breaking The Bias’.
She said the company was also launching a campaign #LookMeUp to help showcase women entrepreneurs and tell their stories.
Mrs Aderemi-Makinde said the development follows research that showed that 58 per cent of small and medium-sized business (SMB) entrepreneurs in Africa were women.
She said that in spite of this, businesses run by women showed, on average, 34 per cent lower profits than those run by their male counterparts.
(NAN)
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