Coke

Coca-Cola’s marketing strategy = a gift for the End Ocean Plastics campaign

Posted by Louisa Casson - 22nd June 2017
Image for Coca-Cola’s marketing strategy = a gift for the End Ocean Plastics campaign
All rights reserved. Credit: Greenpeace

Oh the irony. As part of a millennial-focused marketing strategy to associate Coca-Cola with beach holiday fun and sunkissed selfies, Coke last month launched its summer campaign. This year’s gimmick? Coke bottles labelled with exotic beach destinations and a competition to win glamorous holidays every day. Why ironic? Because it’s… Read More

Coca-Cola – Myth busting Coke’s claims on ocean plastics

Posted by Louisa Casson - 20th June 2017
Image for Coca-Cola – Myth busting Coke’s claims on ocean plastics
All rights reserved. Credit: David Mirzoeff / Greenpeace

As thousands of Greenpeace supporters have piled the pressure on Coca-Cola, the mega brand is starting to take notice – but Coke’s answers aren’t yet good enough. When we launched our report showing how Coke is failing to take responsibility for the damage its plastic bottles are causing in the… Read More

When Coca-Cola washes its hands of the ocean plastic problem, this is where the problem washes up

Posted by Luke Massey - 12th June 2017
Image for When Coca-Cola washes its hands of the ocean plastic problem, this is where the problem washes up
All rights reserved. Credit: Will Rose/Greenpeace

Last week I was standing over a pile of plastic Coca-Cola bottles, on a remote beach in Mull on the west coast of Scotland. What awful littering, many people will say. Well, when you see this on beach after beach, as I have, you begin to wonder whether the problem… Read More

How Scotland’s marine wildlife is in danger from plastic pollution

Posted by Tisha Brown - 4th June 2017
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Scotland is the envy of the world with its rich waters teeming with wildlife and spectacular coastlines and beaches. But it’s increasingly at threat from the scourge of marine plastic pollution. We’re halfway through our scientific voyage around the shores of Scotland to document and investigate the impacts of plastic… Read More

Plastic Pollution – Why Coca-Cola need to take responsibility too

Posted by Louisa Casson - 13th April 2017
Image for Plastic Pollution – Why Coca-Cola need to take responsibility too
All rights reserved. Credit: Greenpeace

One of the best things about working on Greenpeace’s campaign to end ocean plastics is the chance to have lots of conversations with all sorts of people about the issue – whether on local radio stations or with pedestrians walking past the 2.5 tonne sculpture we installed outside Coca-Cola’s London… Read More

5 Reasons Why We’re Outside Coca-Cola’s HQ

Posted by Louisa Casson - 9th April 2017
Image for 5 Reasons Why We’re Outside Coca-Cola’s HQ
All rights reserved. Credit: Greenpeace

This morning, we’ve installed a piece of art right to the doorstep of Coca-Cola’s European office, to hold the soft drinks giant accountable for ocean plastic pollution. As the world’s largest soft drinks company, Coca-Cola has a special responsibility for the plastic that is wrecking… Read More