The African Union Commission (AUC) has officially reached out to the governments of Nigeria and South Africa, offering them the opportunity to host the upcoming two editions of the renowned All Africa Music Awards (AFRIMA).

In a letter addressed to the respective governments and signed by Ambassador Minata Samate Cessouma, the AU’s Commissioner for Health, Humanitarian Affairs, and Social Development, the call to host AFRIMA aligns with the AU’s strategic transformation agenda for Africa, emphasising social integration and cultural development as outlined in AU Agenda 2063 and related policies.

Adejuwon Osunnuyi, the communications officer for AFRIMA, shared the information provided in the letter with Peoples Gazette.

The information revealed that the letter was received by the minister of art, culture, and creative economy, Hannatu Musawa, on behalf of the Nigerian government and was observed by a correspondent of AFRIMA.

The invitation emphasised the substantial advantages of hosting the prestigious All Africa Music Awards (AFRIMA), portraying it as a worldwide stage for honouring and advancing Africa’s rich musical talents and cultural legacy. These benefits encompass economic opportunities, cultural exchange, and enhanced global visibility.

The letter highlighted AFRIMA’s role in promoting African music globally since its inception in 2014, with its seven core pillars encompassing various facets of the music industry, talent development, and advocacy for cultural diversity and inclusivity.

“Since 2014, the African Union has been partnering and working successfully with AFRIMA to develop, celebrate and promote African music globally for the purpose of integration/inclusivity, economic prosperity and world peace via its seven core pillars: (1) Music Awards, (2) Music Festivals; (3) AFRIMA creative Academy; (4) Talent Discovery and Promotions; (5) Music Business Hub; (6) Advocacy; (7) Advisory and Policy Debates,” the letter read.

The letter added that the “main event events of AFRIMA are usually broadcast live to over 84 countries around the world.”

Acknowledging Nigeria and South Africa’s prominence in African music, the letter encouraged both countries to consider hosting AFRIMA as a means to elevate their positive global presence, boost artistic and economic growth, and foster cultural exchange.

“A promising chance in elevating the country’s positive global presence, bolstering artistic, tourism and economic growth, fostering cultural exchange and job creation, and reinforcing a positive perception of our continent’s rich cultural heritage on a global scale,” the letter read in parts.      

The invitation follows the successful hosting of the last edition of AFRIMA by the government of Senegal in Dakar.

Acting director for social development, culture, and sports division at the African Union Commission, Angela Martins, confirmed the invitation and expressed optimism about the unique opportunities AFRIMA presents for the host country.