Greenpeace today launched a major new global campaign targeting the world’s biggest toy company [1], LEGO. They’ll be mobilising more than 5 million online Arctic supporters and thousands of activists to take creative action in six continents as part of the campaign [2]. There have already been high-profile protests just this morning at LEGOLAND in the UK.
In a new report [3], released today, Greenpeace accuse LEGO of putting sales above its commitment to the environment and children’s futures.