nobu

Lords of the sea no longer... bluefin tuna carcasses await auction at a Tokyo market - Japan is the main destination for Turkish tuna (image by stewart, licensed under Creative Commons Attribution 2.0)

No, this is not another story about the crazy things we feed to our farm animals, but rather yet another sad tale of failure in fisheries management … and yet another nail in the coffin for bluefin tuna in the Mediterranean.

Catch them while you can - endangered bluefin tuna © Greenpeace/Gavin Newman

When we said a few weeks ago that customers of the Nobu chain of high-class sushi restaurants wouldn't be aware that the bluefin tuna being served there was endangered, we never thought they would respond to our complaint in quite such a literal manner. But now diners can clearly see which dishes include tuna from endangered stocks because it's written on the menu. As reported in the Sunday Telegraph and as a result of Greenpeace's investigative work and subsequent discussions with Nobu, customers at the up-market eatery will now be able to clearly identify the endangered species on the menu.

The Sunday Telegraph reports this morning that, thanks to Greenpeace investigative work*, we now know that London’s Nobu restaurants, among the capital’s favourite celebrity hangouts, are serving up endangered bluefin tuna as sushi.