Two days ago, we revealed that the maker of Head & Shoulders, Procter & Gamble, was buying palm oil from companies trashing Indonesia's rainforests. It thinks this is sustainable. It's not.
When we put our allegations to P&G, it claimed to be "committed to the sustainable sourcing of palm oil" and "strongly opposed to irresponsible deforestation".
This photo was taken less than a week ago.
It shows active forest clearance by an Indonesian palm oil producer that supplies palm oil to P&G for use in products like Head & Shoulders, Gillette and Pantene. It doesn't look very sustainable to me.
P&G has a problem, but it's trying to pretend there's nothing wrong. Even as your emails were flooding in, Head & Shoulders was trying to distract everyone by tweeting about its Damage Repair shampoo.
Pity it can't repair the damage that its palm oil suppliers have done to the rainforest.
P&G can't ignore us for ever. Over one hundred thousand of us have emailed the head of P&G, demanding the company take action.
If you haven't already, let P&G know that forest destruction like this isn't "sustainable".