If saving our climate was a game of poker and all the various stakeholders - our heads of state, the energy industry, environmentalists, etc - were players, there would be one player at the table who hasn't yet shown their cards. The hold-out in this particular game is the Information Technology (IT) Industry, a player who is sitting on a lot of chips in a high stakes game, despite holding a winning hand.
That's why we've launched the Cool IT Challenge - a new campaign that lets you place your bets (and your pressure) on the CEOs of the major IT firms to get off the fence and show some climate leadership.