As we revealed in early April, McDonald's have been implicated in the clearance of the Amazon rainforest to grow soya for animal feed and, thanks to the thousands of emails and letters you sent, they're talking to us about how they can get out of the Amazon.
KFC, however, are a different story. Using a secret recipe of illegal deforestation, land clearing and slavery, KFC continue to buy chickens from their suppliers that have been fed on soya from the Amazon.
KFC is part of Yum! Brands Inc., the world'slargest restaurant chain which also includes Pizza Hut and other fast food companies. Greenpeace recently wrote to Yum! Brands, Inc. regarding the destruction of the Amazon, but the company claimed its soya is grown in other parts of Brazil. Yet Greenpeace has traced its supply chain and found that some comes from facilities that use soya grown in the Amazon rainforest.
So the name might be different but the story is the same. In the last three years 70,000 sq km of Amazon rainforest has been destroyed - that's an area of forest the size of six football pitches every minute. Much of this destruction has been driven by the soya industry.
The chicken you eat at KFC is fed on soya grown in deforested areas of the Amazon basin and exported into Europe. To coincide with the company's annual general meeting in Kentucky today, on Wednesday Greenpeace unfurled a 300 sq m banner in an area of the rainforest cleared for soya cultivation with the legend "KFC Amazon Criminal" and demanded that KFC stop trashing the Amazon for fast food.
