Catchphrase – Sustainable!

Posted by jossc — 25 April 2007 at 4:59pm - Comments

While the Arctic Sunrise chases trawlers fishing destructively in the North Sea, a large campaign team is challenging exhibitors at the Brussels Seafood Fair with one message – "Is Your Seafood Sustainable?" And after two days we've saturated the venue with this message, creating the 'buzz' we were hoping for, it really is the word everyone is using right now! This, despite a somewhat over-reactive clampdown by the local police on activists displaying banners and leafleting outside the venue. So much for freedom of speech in the European capital…

The contents of the world's oceans - for sale at the Brussels Seafood ExpoFor sale in Brussels - the contents of the world's oceans

Over 1600 companies from more than 80 different countries display their products at this Fair, now the world’s largest Seafood Expo – and it really is quite overwhelming! This is where ocean destruction is being brokered, where lucrative trade and supply deals are being celebrated with champagne and shellfish delicacies and where nearly everyone claims to be doing the right thing – despite iron-clad evidence to the contrary.

Campaigners inside have spend the last two days talking to some the worst perpetrators of ocean destruction from around the world – fisheries, buyers, sellers, processors, the fishing industry is a true demonstration of globalization – it knows no boundaries - as well as those promoting better practices – although it has to be said – these are few and far between – we still have a long way to go!

About Joss

Bass player and backing vox in the four piece beat combo that is the UK Greenpeace Web Experience. In my 6 years here I've worked on almost every campaign and been fascinated by them all to varying degrees. Just now I'm working on Peace and Oceans - which means getting rid of our Trident nuclear weapons system and creating large marine reserves so that marine life can get some protection from overfishing.

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