With 10 years of experience, M&S continues to lead the field in sustainable seafood procurement and to drive sustainability initiatives throughout the seafood industry. The retailer sets clear goals and communicates with an openness and honesty that are lacking in the pronouncements of most other supermarkets.
M&S's detailed policies and codes of practice are reflected in its products and in the information provided to consumers. It remains the only retailer to apply its policy consistently to every piece of seafood sold in its stores, including seafood used as an ingredient.
M&S's new targets for reducing the impacts of fishing methods and of the transportation of seafood, along with further improvements to its aquaculture (farmed fish) standards, show that the retailer plans to maintain a leading position for as long as possible.
For the full story on Marks and Spencer see Chapter 2 of our new report '"A Recipe for Change"
Beam trawling update: Marks and Spencer aims to reduce beam trawled flatfish to 25 per cent of total flatfish supply by the end of 2007.
