It is disappointing that Somerfield has not yet chosen to develop a more comprehensive sustainable seafood procurement policy. However the retailer has at least shown a commitment to follow retail standards by delisting the most unsustainable seafood and it does have a basic aquaculture policy. Although its limited range of seafood means that it appears to be selling only five controversial seafood species or groups, its customers have few alternative seafood choices. With a small range of seafood and a limited number of suppliers, Somerfield could improve the sustainability of its seafood much more quickly than the larger supermarkets. The continued increase in the number of small fish counters selling locally caught fish in some regions is a good opportunity for Somerfield to promote more sustainable, locally caught seafood choices.
For the full story on Somerfield please refer to Chapter 9 of our new report 'A Recipe for Change'.
