VW

VW has been ignoring our requests for a meeting, so we've paid a visit to its exhibition stand at the Brussels Motor Show.

Or, to be more precise, dozens of polar bears (including the majestic Paula Bear) have invaded the prestigious Autosalon 2012 event to protest about the impact that Volkswagen and the rest of the car industry is having on our climate and the Arctic.

After ignoring well over 1,000 comments on its Facebook pages, Volkswagen has found a new tactic: deleting them.

What I love about social media is that you can’t fake it.

For all the hundreds of millions of dollars companies like Volkswagen pump into their advertising machines (for VW it’s a cool £1.5bn every year) they can’t crack social media. And that’s down to one simple reason: they fear honesty.