30 percent

What I love about social media is that you can’t fake it.

For all the hundreds of millions of dollars companies like Volkswagen pump into their advertising machines (for VW it’s a cool £1.5bn every year) they can’t crack social media. And that’s down to one simple reason: they fear honesty. 

A little over two weeks ago, we launched our VW campaign with our spoof video of the company’s Darth Vader advert.

It instantly went viral, becoming the most shared ‘ad’ worldwide (see pic on the right).