30 percent

VW: what a social media fail looks like

Posted by jamess — 4 January 2012 at 10:44pm - Comments

What I love about social media is that you can’t fake it.

For all the hundreds of millions of dollars companies like Volkswagen pump into their advertising machines (for VW it’s a cool £1.5bn every year) they can’t crack social media. And that’s down to one simple reason: they fear honesty. 

VW Viral Video: The Jedi Strike Back

Posted by jamess — 15 July 2011 at 3:28pm - Comments

A little over two weeks ago, we launched our VW campaign with our spoof video of the company’s Darth Vader advert.

It instantly went viral, becoming the most shared ‘ad’ worldwide (see pic on the right).

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