VWDarkside

VW: pioneering anti-social media

Posted by jamess — 10 January 2012 at 2:20pm - Comments

After ignoring well over 1,000 comments on its Facebook pages, Volkswagen has found a new tactic: deleting them.

Article tagged as: car efficiency, climate, climate change, go beyond oil, oil, volkswagen, VW, VWDarkside

Last edited 1 January 1970 at 1:00am
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VW: what a social media fail looks like

Posted by jamess — 4 January 2012 at 10:44pm - Comments

What I love about social media is that you can’t fake it.

For all the hundreds of millions of dollars companies like Volkswagen pump into their advertising machines (for VW it’s a cool £1.5bn every year) they can’t crack social media. And that’s down to one simple reason: they fear honesty. 

Article tagged as: 30 percent, car efficiency, climate, climate change, go beyond oil, oil, volkswagen, VW, VWDarkside

VW: Return of the Brian (video)

Posted by jamess — 22 December 2011 at 12:09pm - Comments
Watch the final episode of Brian the Stormtrooper - ex-VW employee
by. Credit: Greenpeace
Scroll down to watch the final episode of Brian the Stormtrooper - ex-VW employee

It's the end of the road for one of our campaign legends: Brian.

Only six months ago, Brian was working for the Dark Side - an anonymous Volkswagen employee only concerned with getting through his day job. He took orders from his superiors without questioning them. He did what he was told.

But then – suddenly - everything changed.

Article tagged as: arctic, climate, climate change, go beyond oil, volkswagen, VW, VWDarkside

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