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LEGO ends 50 year link with Shell, after one million people respond to Save the Arctic campaign

Last edited 9 October 2014 at 8:41am
9 October, 2014

Following a Greenpeace campaign, LEGO published a statement this morning committing to ‘not renew the co-promotion contract with Shell’. This decision comes a month after Shell submitted plans to the US administration showing it’s once again gearing up to drill in the melting Arctic next year [1].

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