Overfishing

Hot on the heels of The Age of Stupid comes The End of the Line, a disturbing and powerful film about one of the world's most shockingly ignored problems - overfishing.

For centuries people have viewed the seas as an unlimited resource which can be tapped into at will, and one that will rapidly replenish itself regardless of how much we take from it. But the more we learn about what's happening in our oceans, the more we realise that this is no longer true, if it ever was.

A pollack called Colin... what's in a name?

Sticks and stones will break your bones, but names will never hurt you. Unless you're at the fish counter it seems, where the retailers Sainsbury's have 'renamed' pollack as 'colin'.

No, it's not April Fools' Day - apparently customers had a bit of an issue asking for pollack. I guess in much the same way as Uranus started being pronounced 'Yoo-ran-uss' at some point in the last couple of decades to avoid embarrassment and puerile jokes.

So I’m 'it' today, and in truth I'm behind with some blogging about the campaign anyway, so it’s about time I wrote something.

As the oceans' campaigner in the office I tend to get asked a lot of very different things in any one day – and quite frankly don't have time to deal with or consider every single oceansy thing that crosses my email box. Over 70 per cent of the planet = a lot of issues…  the issues that are variously piled up on my desk include marine reserves, whaling and over fishing.

And we can work on those with the public, our active supporters, colleagues in other countries and other groups, retailers, industry, politicians, journalists, artists, celebrities and any combination of the above. It's my job to basically do whatever it takes to make oceans campaigning happen – which can lead to very different 'typical days' in the office indeed.

Red fish alert! Guppies hit the slopes to help promote 'End of The Line' © Greenpeace / Mackenzie.

Update: guppies go skiing - watch the video »

Park City during Sundance is crazy busy. The Main Street, hotels, and carparks are all chockablock, and everyone has a film to sell or see. So, clearly we needed something to attract a bit of attention and make obvious Greenpeace's support for the End Of The Line film. If you've read my previous posts, you'll be aware that part of the solution (after some complicated logistics) involved five Greenpeace US volunteers  plus two red fish suits from Greenpeace Netherlands (thank you guys!).