Save the Arctic

Greenpeace’s viral video ‘LEGO: everything is NOT awesome’ has been suspended by YouTube, following a copyright claim from Warner Brothers. The environmental organisation quickly transferred the film to Vimeo and strongly defended the work as a piece of satire that highlights a subject of significant public interest.

Greenpeace released a film online today, aiming to highlight LEGO's collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its plans to drill in the Arctic, which threatens the people and unique wildlife that live there.