Save the Arctic

How LEGO got awesome to #SaveTheArctic

Posted by Greenpeace UK — 9 October 2014 at 9:01am - Comments
LEGO characters celebrate Lego dumping Shell
All rights reserved. Credit: Greenpeace
We did it! LEGO has dropped Shell

Today we got the awesome news: after a three-month campaign supported by more than a million people worldwide, LEGO has announced it will not renew its contract with Arctic destroyer Shell.

This is fantastic news for LEGO fans and Arctic defenders everywhere. And it’s a huge blow to Shell’s strategy of partnering with beloved brands to clean up its dirty image as an Arctic oil driller.

So how did we win this victory for the Arctic? Let’s take a look back at the top five moments of our campaign:

Article tagged as: arctic, climate, climate change, lego, Save the Arctic, shell

LEGO ends 50 year link with Shell, after one million people respond to Save the Arctic campaign

Last edited 9 October 2014 at 8:41am
9 October, 2014

Following a Greenpeace campaign, LEGO published a statement this morning committing to ‘not renew the co-promotion contract with Shell’. This decision comes a month after Shell submitted plans to the US administration showing it’s once again gearing up to drill in the melting Arctic next year [1].

Article tagged as: #blocklego, arctic, climate, lego, Save the Arctic, shell

Russian authorities terminate investigation into ‘Arctic 30’ protest after twelve months

Last edited 1 October 2014 at 11:44am
1 October, 2014

Russia’s Investigative Committee (IC) has ended a year-long investigation into a peaceful protest at an Arctic oil rig last year which led to the imprisonment of 28 activists and two freelance journalists, including six Britons, who became known as the “Arctic 30”.

Article tagged as: arctic, arctic 30, climate, russia, Save the Arctic

John Sauven, Greenpeace UK executive director and Emma Thompson, Oscar-winning actress, from the People’s Climate March London

Last edited 21 September 2014 at 1:20pm
21 September, 2014

John Sauven, Greenpeace UK executive director, is at the People’s Climate March today, alongside Oscar-winning actress, screenwriter and author Emma Thompson.

Article tagged as: arctic, climate change, coal, emma thompson, People's Climate March, Save the Arctic

Ban Ki-moon receives names of six million people calling for protection of the Arctic

Last edited 19 September 2014 at 10:32am
19 September, 2014

New York, 19 September 2014 - In advance of the UN Climate Summit in New York, UN Secretary General Ban Ki-moon accepted a six million signature petition from Greenpeace calling for long term protection of the region [1].

Article tagged as: arctic, Arctic Declaration, ban ki-moon, climate change, Save the Arctic

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