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Kids’ big LEGO protest to Save the Arctic from Shell

Last edited 29 July 2014 at 12:09pm
29 July, 2014

Kids protested today by building three massive LEGO Arctic animals outside Shell’s HQ in London. With their parents and guardians, they called on LEGO to stop promoting Shell’s logo on their LEGO toys because kids love the Arctic and don’t want Shell to destroy it.

Greenpeace volunteers arrived early this morning to close and secure the road, ready for more than 50 kids, and their parents or guardians, to safely enter the play street for their vibrant protest.

The children constructed a polar bear, walrus and snowy owl reaching up to seven feet high. The giant bricks are made from reinforced cardboard and will be donated to a local school after LEGO ends its deal with Shell.

Nearly 700,000 people have already signed a petition calling on LEGO to end its deal with Shell.

Why 50 children and their families are playing outside Shell's HQ

Posted by Fran G — 29 July 2014 at 9:41am - Comments
Children with a LEGO blocks spelling Arctic
All rights reserved. Credit: Greenpeace
These kids are really concerned about climate change

Today, 50 children are playfully protesting about LEGO's partnership with Shell outside the oil giant's HQ in London by building their favourite Arctic animals out of oversized LEGO bricks. It’s an unusual but hopefully creative and exciting way of facilitating peaceful protest, which might need a little extra explanation.

Last edited 1 January 1970 at 1:00am
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How has LEGO responded?

Posted by sara_a — 28 July 2014 at 11:59am - Comments
All rights reserved. Credit: Greenpeace East Asia
Giant LEGO figures with their hands over their ears at the Hong Kong comic fair

It’s nearly a month into the campaign to ask much loved toy-maker LEGO to ditch their arctic-drilling partner Shell. Over 670,000 around the world have joined the campaign so far and LEGO have been the target of Greenpeace actions at their HQs, factory, and in public on several continents, heaping the pressure on them to respond. But since then they have just made one public response on their website, and then used the same text in every media quote and Facebook response. So we’ve looked at their response in detail and have answered it in full here.

Last edited 1 January 1970 at 1:00am
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Last edited 1 January 1970 at 1:00am
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Last edited 1 January 1970 at 1:00am
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