Lego

Today, 50 children are playfully protesting about LEGO's partnership with Shell outside the oil giant's HQ in London by building their favourite Arctic animals out of oversized LEGO bricks. It’s an unusual but hopefully creative and exciting way of facilitating peaceful protest, which might need a little extra explanation.

It’s nearly a month into the campaign to ask much loved toy-maker LEGO to ditch their arctic-drilling partner Shell. Over 670,000 around the world have joined the campaign so far and LEGO have been the target of Greenpeace actions at their HQs, factory, and in public on several continents, heaping the pressure on them to respond. But since then they have just made one public response on their website, and then used the same text in every media quote and Facebook response. So we’ve looked at their response in detail and have answered it in full here.

LEGO says they’re saddened Greenpeace have used its famous brand as a tool in our campaign to stop Shell drilling in the Arctic.

What has Lego got to do with the Arctic?

Lego has a longstanding relationship with Shell, with plans to renew its deal later this year.

Shell wants to drill for oil in the Arctic. The only reason they’re able to do this is because the Arctic ice is melting because of climate change. Something that oil companies are responsible for. Scientists say that it’s extremely risky to drill in the Arctic and any oil spill in those freezing conditions would be impossible to clean up.