Keyword Research: Identifies the words and phrases that people are searching for
Site selection
Always avoid terms like, “treat,” “cure,” “therapy,” “therapeutic,” that suggest CBD or cannabis is a medical product. Attribute “observations,” “study findings,” “[source] claims/found/suggested that…”
Avoid the term “weed”
Sub-Topic A
Another research paper titled “Public interest in Cannabis during election season: a Google Trends analysis (Torgerson, et al. 2020)” points out that interest in cannabis and the demand for online information about it is growing while medical professionals remain reluctant to provide the public with that information. There are many unfortunate reasons that doctors aren’t talking about cannabis, but the ethical take-away is that your marketing content can easily be misunderstood as health advice by the general public, or worse, the US Food and Drug Administration (FDA).
–FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD)
Step 2: Format (Replace with your own style guide)
There is just one space between sentences and one line break between paragraphs
How to Identify SEO Keywords
Find keywords from a variety of sources
Only capitalize “sativa” and “indica” when it is the first word in a sentence.
Specific phrases or comments can be formatted with bold or italics for emphasis as necessary
Body Text
Crafting Cornerstone Content
Chandra, S., Lata, H., ElSohly, M. A., Walker, L. A., & Potter, D. (2017). Cannabis cultivation: methodological issues for obtaining medical-grade product. Epilepsy & Behavior, 70, 302–312.
Underlining or color changes are not recommended due to potential clashes with the formatting of anchor text in the WordPress theme settings on certain websites
“Therapeutic” CBD and Hemp Flower………… 6
Remember, CBD products are not new at this point. They were very recklessly marketed when they first came available, so responsible and educational marketing is very important. Integrity in CBD marketing means accepting and acknowledging the limitations and risks of the product as well as the benefits. If you aren’t honest about the full picture, you have no business producing or selling a product that can hurt people and does have side effects.
Your writing is your client’s property, self-plagiarism is still plagiarism
If you are not already familiar with the legal status of your topic, take some time to do so. This is especially important when talking about CBD.
The article has one external link (to another website)
Style Guide Creation
“72% of internet users seek out health information using an internet search engine.”
Color should mostly be black
Cornerstone Content: Long articles (1500-3000 words) that cover key features, links to internal web pages and highly credible external links, updated to link to general content
Here are some provided references that can be found using Google Scholar:
Here is an example of using a topic list to identify keywords:
Your client will provide you with a writing topic and target keyword phrase
Sub-Topic B
Consider the intent behind the keywords
There is either one photo per H2 OR one photo for every 500 words
Supplemental lighting for cannabis greenhouses
The main keyword is not used more than 30 times, to avoid keyword stuffing
Claiming that cannabis products are organic is a HUGE no! Even if the product is cultivated using organic practices, it CAN NOT be called “organic” and you should not try to mince words when it comes to organic classification.
Here is an example of the Dope SEO Style Guide that is given to content writers. When working with hired content writers, they will typically provide you with the content in a Word document or Google document so actual formatting (font, size, color, etc.) is not too critical as the WordPress theme will typically update these aspects.
Use scholar.google.com to find open-access articles from scholarly sources
How Can You Talk About CBD Dosage?
Tension relief
Moz https://moz.com/explorer
First Topic (Overview)