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SEO Style Guide……………………………………….. 15
Don’t make medical claims
Identifying SEO Topics
Answer the Public https://answerthepublic.com/
AI is good for article filler like introductions to articles and paragraphs but you still need to do the work to give the article its “meat and bones”
A “therapy” or “therapeutic” substance must be FDA regulated and approved. Epidiolex is one of the only cannabinoid products that meets these criteria (for limited pharmaceutical applications). Therapeutic and therapy are protected words that are explicit to products with FDA approval for medical uses.
You can see how this content plan ensures that there is no orphan content. As each general content article is written, it can be linked to the cornerstone content article. The general content articles that are lettered are bigger subtopics, so these should all have 800-1200 words. The general content that is bulleted has more specific topics likely to discuss specific products, these should have 500-750 words.
“Organic” is a serious legal claim that MUST be backed up with documentation. There are many unaccredited agencies offering to “certify” organic hemp. However, if they are not accredited by the USDA, their certification is meaningless! You are responsible for proving that your product is organic if you make that claim. That means fact-checking the farmers that are selling you their “organic” hemp.
Analyze the keywords, and study their intent, relevance, and competition
Artisanal CBD products
Content Plan Example……………………………. 13
cbd tincture vs gummies
DIY versus hiring a contractor
Content Creation: Generation of content that utilizes keywords to drive website traffic, educates and informs consumers, and entices them to purchase products
Table of Contents
This article from the FDA will give you an in-depth understanding of what is and is not legal when selling and marketing cannabis products. The FDA guidelines for CBD products are both as clear a vague as possible:
Your writing sample should be written in a [Google Doc], and submitted via a link to it. Be sure you have a [Google account, and familiarize yourself with the Google Drive and Google Doc] interface if you haven’t used it before.
Conclusion: Starting Your Cannabis SEO Journey
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It is ok to ask for references from previous clients
Rhizobacteria inoculant
The FDA’s Stance on Hemp-Derived CBD as a Dietary Supplement (Part 2)
Nutrient dosers
Answer the questions that people Google
Second Topic
Google Search Bar https://www.google.com/
Freelancer Scams and Etiquette
Be sure to proofread your article when you are done. You may want to take some time away from writing before proofreading. The free Grammarly browser extension can help detect errors that Google does not pick up. Keep in mind there are some cannabis grammar quirks and preferences that exist. Here are some simple ones to keep in mind:
Creating a Content Plan
“Therapeutic” CBD and Hemp Flower
Third Topic
Do I have any questions about the topic or keyword phrase?
Orphan Content: Content that does not link to other internal content or webpages
What Not to Say About Cannabis
East Coast
Topic paragraph text
Freelance Writing Agencies
LED lighting
Subtopic paragraph text
Paying a Cannabis Content Writer