How Can You Talk About CBD Dosage?……. 5
Larsen, C., & Shahinas, J. (2020). Dosage, efficacy and safety of cannabidiol administration in adults: a systematic review of human trials. Journal of clinical medicine research, 12(3), 129. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7092763/
When writing about cannabis, especially CBD, it is extremely important to account for legal considerations. Be sure to read these two articles to get a deeper understanding of what regulators will take issue with:
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Mechoulam, R., Parker, L. A., & Gallily, R. (2002). Cannabidiol: an overview of some pharmacological aspects. The Journal of Clinical Pharmacology, 42(S1), 11S-19S.]
Style Guide Creation
“72% of internet users seek out health information using an internet search engine.”
Color should mostly be black
Cornerstone Content: Long articles (1500-3000 words) that cover key features, links to internal web pages and highly credible external links, updated to link to general content
Here are some provided references that can be found using Google Scholar:
Cannabis legal compliance in marketing
CBD Company A
The article has two to three internal links (to other webpages in your website)
Step 5: Submit Your Writing Sample
Cannabis trimming supplies
3% of conditions actually have evidence that cannabis/cannabinoids are an ineffective treatment
Hemp and CBD must be certified organic by a USDA accredited agency and registered as such to legally make the claim of being organic.
Topics:
Keyword Research: Identifies the words and phrases that people are searching for
Site selection
Always avoid terms like, “treat,” “cure,” “therapy,” “therapeutic,” that suggest CBD or cannabis is a medical product. Attribute “observations,” “study findings,” “[source] claims/found/suggested that…”
Avoid the term “weed”
Sub-Topic A
Another research paper titled “Public interest in Cannabis during election season: a Google Trends analysis (Torgerson, et al. 2020)” points out that interest in cannabis and the demand for online information about it is growing while medical professionals remain reluctant to provide the public with that information. There are many unfortunate reasons that doctors aren’t talking about cannabis, but the ethical take-away is that your marketing content can easily be misunderstood as health advice by the general public, or worse, the US Food and Drug Administration (FDA).
9% of conditions have no or insufficient evidence for cannabis/cannabinoid treatment effectiveness
Introduction to Cannabis Content Writing…… 1
SEO Definitions………………………………………….. 9
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Ignore irrelevant keywords
No path to register CBD products with the FDA
The text is broken up with headers tagged as H2s, then H3s and H4s if needed
Rejuvenation, Invigorating
Hiring Tool: SEO Content Writing Sample for Cannabis Content……………………………………… 16
You can also use Keywords Everywhere, Answer the Public, or Moz to do free keyword research. You’ll notice that some keywords are single words and others are phrases. These phrases are called “longtail keywords.”
Topic paragraph text
Title/main headline to be defined as H1 and formatted with a font of Calibri, ‘black’ color, size 20 and bolded
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social media
These goals can be archived by creating content that is driven by keyword research and published with proper technical formatting. Here is a brief explanation of these three key elements.
Images not be in-lined and should only follow paragraphs after a single line break and be succeeded with a single line break
Audience: CBD consumers, age 35-50, natural product consumers, moms, farmer’s market shoppers, natural product boutiques
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Do list all ingredients, active and inactive