Your writing sample should be written in a [Google Doc], and submitted via a link to it. Be sure you have a [Google account, and familiarize yourself with the Google Drive and Google Doc] interface if you haven’t used it before.
Conclusion: Starting Your Cannabis SEO Journey
Font: Arial, 11
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It is ok to ask for references from previous clients
Be sure to proofread your article when you are done. You may want to take some time away from writing before proofreading. The free Grammarly browser extension can help detect errors that Google does not pick up. Keep in mind there are some cannabis grammar quirks and preferences that exist. Here are some simple ones to keep in mind:
Creating a Content Plan
“Therapeutic” CBD and Hemp Flower
Third Topic
Do I have any questions about the topic or keyword phrase?
Orphan Content: Content that does not link to other internal content or webpages
Answer the Public https://answerthepublic.com/
AI is good for article filler like introductions to articles and paragraphs but you still need to do the work to give the article its “meat and bones”
A “therapy” or “therapeutic” substance must be FDA regulated and approved. Epidiolex is one of the only cannabinoid products that meets these criteria (for limited pharmaceutical applications). Therapeutic and therapy are protected words that are explicit to products with FDA approval for medical uses.
You can see how this content plan ensures that there is no orphan content. As each general content article is written, it can be linked to the cornerstone content article. The general content articles that are lettered are bigger subtopics, so these should all have 800-1200 words. The general content that is bulleted has more specific topics likely to discuss specific products, these should have 500-750 words.
“Organic” is a serious legal claim that MUST be backed up with documentation. There are many unaccredited agencies offering to “certify” organic hemp. However, if they are not accredited by the USDA, their certification is meaningless! You are responsible for proving that your product is organic if you make that claim. That means fact-checking the farmers that are selling you their “organic” hemp.
Analyze the keywords, and study their intent, relevance, and competition
Rhizobacteria inoculant
The FDA’s Stance on Hemp-Derived CBD as a Dietary Supplement (Part 2)
Nutrient dosers
Answer the questions that people Google
Second Topic
Google Search Bar https://www.google.com/
Freelancer Scams and Etiquette
Default font formatting has a font of Calibri, ‘black’ color and size 11
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SEO Style Guide……………………………………….. 15
Don’t make medical claims
Identifying SEO Topics
Image files should have a name that describes the image with keywords
6% of conditions have limited evidence of the effectiveness of treatment with cannabis/cannabinoids
Cannabis and the FDA: Important Writing Considerations
This Cannabis SEO Guide will educate and empower you to create successful cannabis content. In addition to providing technical guidance, this guide will give you context and advice specific to cannabis. Whether you are a cannabis product maker, marketer, or writer, you will get a comprehensive understanding that will set you up for success. Before diving into the nuts and bolts of cannabis SEO, this guide will give you some background information and legal information that will help you better understand the audience, the products, and the regulatory and legal environment that you’ll be working in.
Overall, the writing sample does not need to be more than 750 words and should not exceed 1000 words. A minimum of 500 words is requested. The formatting template above may be helpful to use as a template. Your individual topic and keyword target will vary. You will want to keep them in mind as you write. For a great guide on how to use SEO keywords, you can go to Moz. In addition to your assigned keyword, you can use related keywords to really beef up your SEO. You can find related keywords simply by entering the keyword target in the google search bar. The phrases that come up below will be related keywords and long-tail keywords.
Only capitalize “cannabis” as “Cannabis” when it is the first word in a sentence or is being used as a proper noun to refer to the species cannabis.
Artisanal CBD products
Content Plan Example……………………………. 13
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DIY versus hiring a contractor
Content Creation: Generation of content that utilizes keywords to drive website traffic, educates and informs consumers, and entices them to purchase products
Table of Contents
This article from the FDA will give you an in-depth understanding of what is and is not legal when selling and marketing cannabis products. The FDA guidelines for CBD products are both as clear a vague as possible: