Marketing “Organic” Hemp and CBD…………. 6
Before you start hunting for keywords, make a list of topics and words that are relevant to your website. If you have many different products, creating separate lists for each might work best. You’ll use these topics and words to help find keywords to use in your content. You will also want to have a clear idea of your brand, your audience, and your goals. Here’s an example of topics:
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Finding SEO Keywords for Free……………… 10
Soil for growing cannabis
Types of greenhouse plastics
Relaxing
Infrastructure
In order to get a feel for your writing, we invite you to take part in this writing sample. If you have any questions please correspond with your email contact to address them.
4% of conditions do have conclusive or substantial evidence that cannabis or cannabinoids are effective treatments
-Kruger, et al. (2020)
Millar, S. A., Maguire, R. F., Yates, A. S., & O’Sullivan, S. E. (2020). Towards better delivery of cannabidiol (CBD). Pharmaceuticals, 13(9), 219. file:///C:/Users/16123/Downloads/pharmaceuticals-13-00219-v2%20(1).pdf
How Inaccurate Are Internet Claims About Cannabis Treatments?
Always avoid terms like, “treat,” “cure,” “therapy,” and “therapeutic,” that suggest CBD or cannabis is a medical product.
Metadata: Data (such as tags) that tells search engines about your website and content that makes it easier for search engines to know what your content is about
Talking about dosage for cannabis and cannabinoids like CBD is challenging for four main reasons:
Block quotes should not be used except for long quotations or citations. Denote block quotes within Google Docs using triple quotes in its own paragraph:
Wellness
What Not to Say About Cannabis………………… 4
Subtopic paragraph text
American Psychological Association (https://www.apa.org/)
Inorganic Website Traffic: Website traffic driven by paid advertising
Step 4: Proofreading
So how do you describe the effects of cannabis? You need to get creative and use words that describe a feeling. Examples include:
Personal anecdotal experiences
Have I read other blogs on this client’s site to get an understanding of their style?
Website content
The end of this article is just the beginning of your cannabis SEO journey. It is good to start this journey by creating your content plan, identifying your major keywords, and creating a style guide. With these starting elements in place, you can decide what elements to take on yourself and what should be hired out to a freelance writer or SEO agency. You will also want to make sure you have your marketing budget and marketing priorities planned before reaching out. Freelancers and SEO agencies can be the most effective when you have clear goals for them to meet.
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Glasshouses
How to select the right greenhouse for your location
You could throw in a quote:
Domain Rating
Am I clear about the agreed-upon rate and billing terms for my writing sample?
When you look over the keywords that you’ve found, you’ll immediately notice that some are totally irrelevant or don’t make sense. You can just delete these or ignore them since they are very obviously lacking in relevance. Next, look at each keyword and consider what the intent is when someone types it into Google. Some keywords have very vague intent or intent that does not match your goals. An example of this is “CBD tincture Reddit” this keyword is both irrelevant and does not meet intent since a person searching this is looking for that Reddit page.
Internet content about medical cannabis use is a growing concern not just because the information is inaccurate and misleading, but because it is actually dangerous in some instances. Many of these blogs are hosted by companies that are trying to sell products. Even in “news” websites, companies can pay to have their blog material published so it looks like it is coming from an unbiased source. The cost for this can be as low as $100 and up to $2000 for big-name publications. Most readers don’t really know the meaning of “Sponsored Post” is that it is paid advertising from a private company with biased interests. This is a big problem because misleading information can hurt people.
Marketing “Organic” Hemp and CBD
Most FDA violations come from making medical claims about products. The term “medical claims” is broader than direct claims like, “CBD tincture relieves pain.” In addition to claims about medical effects, “medical claims” also encompass claims about dosage, certifications, and classifications of products.
References……………………………………………….. 21
The next step with this outline is to create article outlines for the three major topics. However, you’ll also want to consider your keyword research. In this example, buying, building, and operating a greenhouse are all top keywords and major themes. However, keyword data also suggests that cannabis lighting and cultivation are also very relevant. In this case, the greenhouse company needs to consider if it is something to give more attention to. Since this greenhouse company also sells lighting and cultivation supplies, they will add these as cornerstone topics as well as include them as part of their operational content.