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Keyword Analysis: Intent, Relevance, and Competition
DO NOT rely on AI content, be original and put in the work to get results that last
The FDA’s Stance on Hemp-Derived CBD as a Dietary Supplement (Part 1)
General Content: Shorter articles (500-1200 words) that cover sub-topics and news and link to the cornerstone content
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You never, in any way state, suggest, or imply that CBD, hemp, or any cannabinoid product is a medical product! It is outrageous and ethically irresponsible to talk about retail CBD and hemp products in this way. Not only that, but many consumers are actually becoming turned off from CBD products because of the over-promised and under-delivered effects.
The article uses active voice instead of passive voice
Energy, focus, attentiveness, alertness
Southern
Example blockquote: “””This is a example of a wise sounding quote — Author, Source”””
Amazing Title About Five to Seven Words Long
Sub-Headings: Heading 2 and Heading 3 formats
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General content should cover sub-topics of your website and specific topics such as information on specific products, addressing common customer questions, and reporting on news and announcements.
Finally, one last thing to avoid in CBD marketing is CBD recipes. The FDA prohibits adding CBD to food. People do it anyway, after all, there are tons of CBD drinks and cannabinoid edibles on the market. Are they legal? Not entirely, but the FDA has yet to enforce action against CBD drinks, gummies, chocolates, and the like. However, you should not write CBD recipe blogs or put recipes on your website.
It is vitally important to remember that your cannabis content has a second audience behind your consumers. This audience is the FDA, the agency that regulates consumable products and pharmaceuticals. Understanding their regulation and authority is of vital importance because an FDA warning letter will live right next to your website in search results! It can also carry financial consequences great enough to put you out of business.
“Start low and go slow” is one practical and accurate recommendation. Starting at low amounts of product and slowly increasing (titration) has been recommended in some CBD research. It is vague and not too helpful, but it isn’t inaccurate. It should also be mentioned that if someone takes too much CBD, they will likely feel side effects.
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Non-disclosure Agreements (NDAs) are an industry standard and always recommended
To date, FDA has not approved a marketing application for cannabis for the treatment of any disease or condition and thus has not determined that cannabis is safe and effective for any particular disease or condition.”
For subtitles (text under images)
Longtail Keywords: Phrases that people use in search engines
CBD Company A
“Writing samples are the most fun ever!” -No One, Ever
Below is a sample outline of the style and layout expected in the writing sample
The result is a comprehensive knowledge base that engages and educates consumers while attracting website traffic. You can actually see this project at hortitechdirect.com to see how the end result was executed. The last step in your content plan should be to keep a schedule of when to update articles. For cornerstone content, this should happen once or twice a year. For general content, you can update them less frequently. In either case, you should plan an annual SEO audit of your website to make sure everything is kept fresh. One great way to do this is to assign employees to read blog articles and provide feedback as part of their training. This helps to identify issues and areas for improvement and also educates employees so they can provide better customer care and have a deeper understanding of the business.
Analyze the competition
Conclusion paragraph text
Researching Content Topics
The main keyword is inserted in at least one H2
APA is the most common citation style, but others can be used if desired as long as you keep it consistent
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[Use default Google Doc settings:
People still want and need to know
Cornerstone content should encompass the major themes and topics of your website. These themes and topics are often very general keywords with very high competition for search rankings, so you need to say a lot about them and say it well. A good practice for identifying cornerstone content topics is to create a flow chart or outline.
AI can lie! Always fact-check claims!
Be careful with wording if you put a recommended dose on packaging
Page Rating
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Technical Formatting: Use of proper headings, tags, meta descriptions, and other technical elements to ensure that content is visible and highly rated by search engines
References should be cited in a numbered and alphabetized list. The reference section will be at the end of the writing sample. Put primary research in the references section. Make other references into embedded text links. To reference a citation in-text cite the number in-between brackets (example: [1]).
Final Thoughts (Conclusion)
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