Crafting General Content
There are a few different types of service agreements cannabis content writers commonly work with. These include hourly, by-the-word, and by-the-project. Billing frequencies are usually monthly or bi-monthly. You will want to negotiate these terms with your client and write them up in a service agreement.
Content Plan Example
What font type and size (and color) is used?
Identifying SEO keywords is an essential step in writing effective content. Doing good keyword research ensures you have a solid basis for your content marketing plan. It is also important to keep doing this research over time. That’s because people’s interests change, and also Google search algorithms change. Here is an overview of how to identify SEO keywords:
Keyword: Words that people use in search engines
Top Medical Cannabis User Information Sources
“FDA is aware that unapproved cannabis or cannabis-derived products are being used for the treatment of a number of medical conditions including, for example, AIDS wasting, epilepsy, neuropathic pain, spasticity associated with multiple sclerosis, and cancer and chemotherapy-induced nausea.
However, that page as well as the brands found when searching for “artisanal CBD products” can be considered competition. You would want to follow the search results to these websites and look at those competing results. They can give you insights about what you should include in your content if you want to compete with them. In some keyword tools, you’ll also be able to see the competitiveness of keywords and search volume. The best keywords to target first are the ones with moderate competitiveness and moderate search volume. You can target more niche keywords or higher competition keywords later, but don’t make them a priority since you are unlikely to convert those results to website visits.
West Coast
Chandra, S., Lata, H., & ElSohly, M. A. (Eds.). (2017). Cannabis sativa L.-botany and biotechnology. Springer.
So who is doing this writing? Most articles don’t even have authors or citations. However, if you go on freelancer platforms such as Fiverr or Upwork, you’ll quickly learn who is writing this content. Most content writers are freelancers. Some have marketing experience or education, but most are self-taught.
What Not to Say About Cannabis
East Coast
Topic paragraph text
Freelance Writing Agencies
LED lighting
Subtopic paragraph text
Paying a Cannabis Content Writer
Study your topic, define your brand, define your audience, and set a goal
Never ask for or provide unpaid custom writing or “samples”
womens cbd products
Goal: Sell artisanal CBD products that naturally support health and well-being
Gothic greenhouses
Don’t give customers exaggerated expectations
In-text citations also need a consistent style, either (author last name, year), or more commonly [#] which refers to a numbered reference list
Your Audience: What Do People Know About Cannabis?………………………………………………….. 3
Cannabis greenhouse light deprivation
“Given the rise in cannabis use within the U.S. and the reliance on the Internet as a source of information, considerable efforts are needed to provide accurate on-line cannabis education to minimize harms and maximize benefits for individuals and society.”
C
Do put cannabinoid/mg and total volume on packaging
SEO Definitions
Living soil
Keywords Everywhere https://keywordseverywhere.com/
wild by nature cbd reviews
For H3 headers (sub-paragraph headers)
social media
Default font formatting has a font of Calibri, ‘black’ color and size 11
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SEO Style Guide……………………………………….. 15
Don’t make medical claims
Identifying SEO Topics