Kids pen letters to Ken about Barbie's destructive deforestation

Posted by jamie — 12 July 2011 at 10:16am - Comments

Our Barbie campaign has struck a cord with many people and when you realise how ridiculous it is that rainforest timber ends up in disposable toy packaging, it's not surprising. It's also not surprising that it's having an effect on the ultimate end users of Mattel's products – kids.

Call Mattel about Barbie's deforestation habit

Posted by jamie — 4 July 2011 at 5:37pm - Comments

Ken’s picked up the phone. And now we’d like you to drop Mattel a call too.

Finders keepers: join our nationwide Chainsaw Barbie search

Posted by jamie — 10 June 2011 at 2:41pm - Comments

Ken may have been the one to dump Barbie, but you have exposed Mattel's role in destroying rainforests for cheap packaging. Over 150,000 emails have been sent to Mattel from around the world, but now it's time for something a bit different. Hundreds of Chainsaw Barbies have been hidden around the UK, and it's up to you to track them down. Game on!

Barbie gets dumped in London

Posted by jamie — 8 June 2011 at 1:14pm - Comments

The Barbie campaign has been unwrapped and is rolling around the world. Everyone's waking up to the fact that, as the Sun so eloquently put it, Barbie kills trees.

Ken dumps Barbie! He doesn't date girls who are into deforestation

Posted by jamie — 7 June 2011 at 5:22pm - Comments

Heard the news? Ken has dumped Barbie! It's true, and not because the plastic princess has been spotted in the company of certain premier league footballers. No, it's much more serious than that. Get this: Barbie is destroying Indonesia's forests for those pretty pink boxes she likes to wrap herself in.

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